Search Engine Land
APRIL 17, 2024
Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Aim to provide valuable insights, solve problems or entertain your audience. Paid Discovery ads also appear throughout user feeds as they scroll.
Search Engine Land
OCTOBER 19, 2023
While the market thinks Microsoft introduced this innovation with the new Bing, the Facebook AI Research team first published the concept in May 2020 in the paper “ Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks ,” presented at the NeurIPS conference. of clicks when they are present in the SERPs.
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ConversionXL
NOVEMBER 25, 2020
You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Compared to educational videos, I believe pure entertainment videos are more challenging. Image source ).
Search Engine Land
JULY 28, 2023
Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking.
ConversionXL
NOVEMBER 28, 2022
With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. TikTok is an entertainment platform. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). million views.
ConversionXL
JUNE 23, 2020
Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects.
Hubspot
MAY 25, 2016
Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Top level categories include business, entertainment, family & relationships, fitness & wellness, food & drink, shopping, fashion, sports, hobbies, and technology. Clickthrough Rate (CTR). Make It Visual.
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