Search Engine Land

APRIL 9, 2024

It also mentions the campaign’s theme (tax season), which presents unique challenges for this audience. It helps align messaging to these issues for improved relevancy and CTR. Content creation Your content must stand out in a sea of messaging and creatives, as the competition for audience attention is higher than ever.

CTR 113

CTR Campaign Strategize Gaming 113

Search Engine Land

SEPTEMBER 25, 2023

DOJ then put up an exhibit titled ‘Bullet points for presentation to Sundar.’ The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate The post Former Googler: Google ‘using clicks in rankings’ appeared first on Search Engine Land. Dig deeper.

CTR 140

CTR Click Through Rate Engineering Technology 140

Martech

JANUARY 26, 2022

Beta testing showed a 30-50% increase in CTR with use of the tool. Social media channels like Instagram, TikTok and YouTube present personalized, curated experience the moment they are opened based on the user’s previous behavior. Among publishers already using the solution are McClatchy and The Independent. Why we care.

CTR 98

CTR Presentation 98

Search Engine Land

JANUARY 19, 2023

Caveat: I hate presentation decks. My enterprise SEO monthly report template to answer all your boss’s questions Based on inspiration from Tom Critchlow’s The SEO MBA and Adam Gent’s SEO Roadmap , I created this enterprise SEO monthly report template. This report includes screenshots of all my Looker Studio and Tableau dashboards.

CTR 91

CTR Referrals Start-ups Conversion 91

Search Engine Land

DECEMBER 6, 2023

Featured snippet listing placements – the coveted Position Zero – often see CTRs of over 30%. Maximize your organic CTR opportunity by leveraging ChatGPT to suggest formatting options that will help optimize your high-ranking pages for featured snippet placements. Get the daily newsletter search marketers rely on.

Niche 132

Niche User Experience CTR Click Through Rate 132

Search Engine Land

JULY 28, 2023

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking.

CTR 72

CTR Click Through Rate Promote Entertainment 72

Search Engine Land

NOVEMBER 14, 2022

The #1 organic (non-paid) position in Google search earns a CTR (click-through rate, which measures the percentage of people who click a specific link on a webpage) of 39.6% , according to recent data. The #2 organic position has a CTR of 18.4%. Content marketing is the present and future of marketing.

CTR 97

CTR Real Estate Engineering Trust 97

Search Engine Land

DECEMBER 13, 2023

OK, let’s also change the date range to the longest option, 2004 – Present. Looking at the delta on that metric can be a clear indicator that some new SERP features may be hurting your organic CTR. Before we move on, note that “Movie theater cleaning” as a topic follows closely after our main topic. That’s important for later.

CTR 126

CTR Niche B2B Service 126

Search Engine Land

SEPTEMBER 1, 2023

The best way to do this is to track basic SEO KPIs (keyword rankings, organic traffic, organic CTR, backlinks), engagement, conversion sources, and revenue. And when you have those crucial resources, you’ll be able to generate results more quickly. In doing so, you’ll be better equipped to show that conversions came from SEO efforts.

CTR 133

CTR X-functional Profit margin Contract 133

Search Engine Land

MARCH 6, 2023

Google Controls 97 Percent Of Mobile Paid Search: Report 2011: The report also stated that mobile searches had a CTR that was 30% lower than desktop CTR. crawl the web to find quality pages to present to the searcher). million yuan ($710,686).”

CTR 87

CTR E-commerce Territory Networking 87

ConversionXL

NOVEMBER 25, 2020

The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is. It’d be great to say that a 10% CTR and 6 minute AVD will make you a million-subscriber channel, but you might just have a super engaged niche market without large growth potential. Vanity metrics.

CTR 129

CTR Entertainment Click Through Rate Education 129

Search Engine Land

NOVEMBER 6, 2023

are present and properly labeled across all indexable page types and landing pages. Assessing key metrics and dashboards, including overall SEO impressions, rankings, CTR and visibility. Overlooking on-page SEO elements Site redesign is an integral part of many website migrations. Live production QA.

CTR 121

CTR UX User Experience Engineering 121

Search Engine Land

JANUARY 22, 2024

Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”. To address this, I’d recommend: Documenting your tests in a structured way so you can present relevant case studies down the road. That’s a great way to start.

A/B testing 108

A/B testing CTR Conversion Campaign 108

ConversionXL

JUNE 16, 2020

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency.

CTR 121

CTR A/B testing Click Through Rate Education 121

Search Engine Land

AUGUST 4, 2023

In what ways is the search page presenting that information? We could argue that a search engine is taking away readers by presenting featured snippets , rich cards , meta descriptions , ranking algorithms, or the very design of the SERP. After all, webpages ranking higher on search results get more clicks than those ranked below.

Objectives and Key Results 91

Objectives and Key Results CTR Engineering UX 91

Search Engine Land

APRIL 18, 2023

This report lets you use and present data closest to the source of truth, which is incredibly useful in presenting to internal stakeholders and clients, checking as a touchpoint with your morning coffee, and helping dictate a longer-term strategy. In SEO, nobody knows what happens except for what the data and testing show you.

CTR 98

CTR Construction Clients Contract 98

ConversionXL

JULY 7, 2020

For some of my personal Pinterest pages, the pins that I reuse I have an average click-through rate (CTR) of 2%. This presents a huge opportunity to create content related to established trends before the competition increases. If you search for “insurance” on Pinterest, you get pins such as these: Say that these have about a 1% CTR.

CTR 114

CTR Niche Objectives and Key Results Finance 114

Hubspot

FEBRUARY 9, 2016

In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below).

CTR 78

CTR Click Through Rate Engineering Presentation 78

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. You can present these numbers in many creative ways. How to present a case for promotion to your boss.

Promote 141

Promote Campaign Pitch Niche 141

Search Engine Land

MARCH 15, 2023

Schema and clickability : Assess the real opportunity by industry, page type, how many schemas are currently deployed, and the present gaps. SERPs, impressions, clicks, and CTR are the primary metrics used to measure the impact of schema. Page experience : Check how the site is doing in terms of loading and all Core Web Vitals metrics.

GTM 89

GTM Objectives and Key Results CTR Click Through Rate 89

ConversionXL

JANUARY 29, 2020

50% plus CTR. 25% – 35% CTR. Organic search, and Google in particular, is many sites’ most powerful acquisition channel —present site included. Most SERP-watchers report an increase in traffic when a site owns a featured snippet: Here's a term that ranks first or second organically but fights for the featured snippet.

CTR 76

CTR Represent Presentation Clients 76

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. A: Export your keywords and work out your CTR averages. A: Add conversion rate and value to your CTR calculation. This is typically 90 days.

CTR 78

CTR Territory Start-ups Follow-up 78

Search Engine Land

FEBRUARY 13, 2023

It’s always present,” said Twitter CEO Dick Costolo. Twitter As Utility, Like Running Water? That’s Goal, Says CEO 2011: “It needs to be water. It’s instantly useful. It’s simple. I don’t have to re-learn how to use water.

CTR 89

CTR Engineering Sports Launch 89

Hubspot

SEPTEMBER 27, 2011

Over the course of the last few years of presenting data about Twitter , I've been asked a few common questions that, at the time, I didn't have the data to answer. One of the most common questions asked has been regarding click-through-rates (CTR). Up to about 130 characters, as the length of the tweet increased, so did the CTR.

CTR 76

CTR Click Through Rate Follow-up Presentation 76

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Instagram is growing in popularity with advertisers every day and presents a huge new opportunity for anyone running social advertising campaigns. Clickthrough Rate (CTR). If you have, you’re one of the lucky few.

CTR 74

CTR Sports Finance Campaign 74

Hubspot

MAY 21, 2014

For a while now, multiple times each day I’ve found social media users grabbing a tweet of mine or a quote from one of my presentations and turning it into a text graphic that then gets a ton of Likes and forwards. It allows you to do A/B tests to optimize the CTR on your related posts feature. That got me thinking.

CTR 70

CTR A/B testing Technique Launch 70

Lead Fuze

SEPTEMBER 2, 2023

This shift towards mobile usage presents marketers with a golden opportunity: reach out to potential customers on the go, right at their fingertips. Your CTA could include incentives like discounts exclusive only through clicking back onto the site via said advert – anything adding value will help boost click-through rate (CTR).

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

Search Engine Land

JANUARY 13, 2023

2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge. 2014: Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content by Andy Atkins-Krüger. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Non-Profits 120

Non-Profits Engineering Networking CTR 120

Martech

MARCH 6, 2023

Remember that these ads are usually displayed on the largest screen in the home, which often means presenting your campaigns to multiple people — parents and their children, for instance. Meanwhile, we’ve gotten 3-5% CTR on mobile devices streaming a very high-end TV spot we produced.

Campaign 94

Campaign CTR Gaming Service 94

Search Engine Land

DECEMBER 16, 2022

Keep elevating your success by building appropriate dashboards and presentations that tie SEO strategy and tactics to business objectives. In addition, use reports and visuals that quickly and clearly communicate your progress and the direct benefit to the company. This will directly help you position and promote your success.

Objectives and Key Results 94

Objectives and Key Results CTR Campaign Promote 94

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The final stage of Casandra’s experimentation framework is the one where you present your results with the gathered evidence. Gaetano DiNardi. Conclusion.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ConversionXL

FEBRUARY 11, 2016

Social could be both of the above but could appeal to an audience that has loyalty to your brand so presenting them with a unique experience is important to capture what they’re looking for. You don’t want to optimize for CTR or conversion rate. When they looked at CTR, exact led the pack… by a lot (5.53% vs. 2.73%).

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Search Engine Land

OCTOBER 19, 2023

While the market thinks Microsoft introduced this innovation with the new Bing, the Facebook AI Research team first published the concept in May 2020 in the paper “ Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks ,” presented at the NeurIPS conference. of clicks when they are present in the SERPs.

CTR 145

CTR Follow-up Engineering Presentation 145

Search Engine Land

NOVEMBER 8, 2022

Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. Better CTR means higher search engagement which leads to greater potential for paid ad clicks which means Google, advertisers and search users all have a better experience. Register here for free. Authenticity is key.

Non-Profits 96

Non-Profits Objectives and Key Results Trust Intrinsic 96

Hubspot

DECEMBER 15, 2011

(Note: some companies may have been present in both groups.). We looked at both the median and average click-through rate (CTR) and unsubscribe rate, and found that in both cases, lead nurturing emails have a significantly higher CTR than more generic email blasts.

CTR 55

CTR Click Through Rate Presentation Prospecting 55

Hubspot

JULY 11, 2012

These emails have a personal feel and, some marketers argue , can have higher CTR than HTML emails in some instances. If your email subject line presented a specific offer (like most subject lines for dedicated sends do) and recipients opened your message, they would most likely go straight for your primary call-to-action.

CTR 68

CTR Real Estate Promote Contact 68

Search Engine Land

JANUARY 25, 2024

The best ad formats for MoFu campaigns are longer-form, skippable TrueView ads, allowing a more detailed presentation of your products or services. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR.

Objectives and Key Results 114

Objectives and Key Results Campaign Finance Real Estate 114