ConversionXL

JUNE 16, 2020

Last year, I gave a presentation on how we generated 40% year-over-year organic revenue growth by focusing on out executing the competition, not outsmarting them. While my presentation focused on the in-house side of enterprise SEO, I’ve also experienced (and written about ) getting things done—or trying to get things done—at an agency.

CTR 121

CTR A/B testing Click Through Rate Education 121

Search Engine Land

DECEMBER 16, 2022

You can also show them how your efforts are helping promote other digital marketing channels while boosting customer retention rates through more personalized offerings based on understanding the customer experience. This will directly help you position and promote your success.

Objectives and Key Results 96

Objectives and Key Results CTR Campaign Promote 96

ClickFunnels

NOVEMBER 28, 2022

They only try to promote one thing (whether it be a lead magnet or a product) at a time. Instapage tested a website experience up against a landing page experience and found the following results… The landing page had nearly 3x the conversion rate despite a lower CTR. The total spend on the landing page is $800 less.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” This type of promotion is more light touch and cheaper. This type of promotion is higher commitment than reading a blog post, so it will be more expensive. If you have, you’re one of the lucky few. Make It Visual.

CTR 74

CTR Sports Finance Campaign 74

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. A: Export your keywords and work out your CTR averages. A: Add conversion rate and value to your CTR calculation. This is typically 90 days.

CTR 78

CTR Territory Start-ups Follow-up 78

Search Engine Land

JANUARY 13, 2023

2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge. 2014: Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content by Andy Atkins-Krüger.

Non-Profits 124

Non-Profits Engineering Networking CTR 124

ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The final stage of Casandra’s experimentation framework is the one where you present your results with the gathered evidence. Gaetano DiNardi. Conclusion.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Lead Fuze

SEPTEMBER 2, 2023

The Edge of Lower Competition on Bing Although Google holds a greater portion of the market than Bing, this doesn’t always result in more advantageous options for promoters. This shift towards mobile usage presents marketers with a golden opportunity: reach out to potential customers on the go, right at their fingertips.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

Hubspot

JULY 11, 2012

Note: a dedicated email send is one that promotes a specific offer as opposed to a newsletter that covers a range of topics and offers.). These emails have a personal feel and, some marketers argue , can have higher CTR than HTML emails in some instances. Emails Promoting Ebooks Get a Higher CTR Than Emails Promoting Webinars.

CTR 67

CTR Real Estate Promote Contact 67

Search Engine Land

NOVEMBER 8, 2022

Note: This is a deep dive into the first part of my SMX Next presentation, which takes place next week on Nov. For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Register here for free. Why SEOs should care about brand marketing. Authenticity is key.

Non-Profits 97

Non-Profits Objectives and Key Results Trust Intrinsic 97

Search Engine Land

JANUARY 25, 2024

Best for: Calls to action, promoting additional content, and maintaining engagement. The best ad formats for MoFu campaigns are longer-form, skippable TrueView ads, allowing a more detailed presentation of your products or services. Display ads Overlay ads Format : Semi-transparent overlay on the lower part of the video.

Objectives and Key Results 119

Objectives and Key Results Campaign Finance Real Estate 119

SalesHandy

OCTOBER 29, 2020

Login to your Gmail account and click on the Compose button Add the primary recipient in the To field Click on the CC button present in the right side corner of the To section Add all the recipients’ email addresses in the CC section you want to send a copy of your email Draft your email copy and click Send. Lacks email personalization.

Campaign 70

Campaign Follow-up CTR Promote 70

Hubspot

MAY 25, 2017

You're probably already acutely aware of this, and have already started to incorporate personalized elements into your promotional emails. The click-through rate for transactional emails also has a significant edge on other marketing emails at 10.4%, while the average CTR for non-transactional emails is 3.2%. Data source: IBM.

Click Through Rate 76

Click Through Rate Cross-sell Non-Profits CTR 76

Hubspot

AUGUST 8, 2019

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. RevContent focuses specifically on promoting content through PPC. Offer promotion is great if you’re running a limited time offer, product or service discount, or contest. Quality Score. Maximum Bid. RevContent.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

PandaDoc

FEBRUARY 24, 2023

In contrast to non-personalized mailings, personalized promotional mailings have 41% higher unique click rates and 29% higher unique open rates, according to Invesp. In fact, retargeting ads have a click-through rate (CTR) ten times higher than traditional ads. This will help you define a relevant topic for your presentation.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

PandaDoc

FEBRUARY 24, 2023

In contrast to non-personalized mailings, personalized promotional mailings have 41% higher unique click rates and 29% higher unique open rates, according to Invesp. In fact, retargeting ads have a click-through rate (CTR) ten times higher than traditional ads. This will help you define a relevant topic for your presentation.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

Hubspot

MAY 16, 2017

At Socedo , our nurture emails get a 1% CTR on average. A 2% CTR is now considered "good". Source: Lenovo's presentation on Intent-Based Marketing at B2B Marketing Exchange 2017. All these keywords still present strong opportunities. At this point, simply turning up the volume doesn't work anymore. click through rate.

Campaign 72

Campaign CTR Click Through Rate Follow-up 72

Hubspot

NOVEMBER 8, 2019

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. This helps build social proof that their product works without seeming promotional. The best people to promote your brand are your current customers.

Campaign 52

Campaign Promote Entertainment Launch 52

ConversionXL

JULY 28, 2020

If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. CTR) on a specific product for female shoppers in Stockholm, on an iPhone, when coming from Facebook. For online businesses, pop-up notifications can increase sign-ups by 600%.

X-functional 163

X-functional Drivers/motivators Retail Price 163

Hubspot

OCTOBER 17, 2014

You''ve uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you''re comfortable executing on all of that in your slides. The Key Elements to Optimize in Your SlideShare Presentations. If your title is too long, your SERP CTR could plummet.

Lead generation 76

Lead generation Presentation Promote Networking 76

Hubspot

SEPTEMBER 30, 2013

What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Take a cruise through the SlideShare presentation and blog post below to see what secrets we''ve uncovered. All this content creation arms our social media manager with a library of resources to promote in unique ways on Facebook.

Lead generation 76

Lead generation B2B CTR Click Through Rate 76

Hubspot

OCTOBER 31, 2012

3) Promoted Posts. Another option for Facebook mobile advertisers is Promoted Posts , which allows you to promote your Facebook Page 's organic updates to friends of your fans -- people who don't necessarily already Like your page. CPC compared to mobile News Feed ads, which were generating a clickthrough rate of 1.14% at $0.86

CTR 71

CTR Retail Promote Clients 71

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! A higher score leads to better positioning of your ad -- and again, a better CTR. How Can I Optimize My Holiday Campaigns for Success?

Campaign 70

Campaign CTR Angle Promote 70

Hubspot

DECEMBER 12, 2013

Content Promotion. From speaking at a lot of conferences this year, I still hear some marketers struggling with getting support for their content plans, even if many have moved on to how they scale those plans. ( If you''re interested in hearing more, this is something I discussed in a recent presentation.).

CTR 76

CTR Promote Pitch B2B 76

ConversionXL

FEBRUARY 26, 2014

This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. What days are the sale staff present?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

JULY 7, 2016

From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. Going back to our soccer shoes example, Soccer.com uses a search ad to promote $4.99 Or perhaps last-minute shoppers who forgot to buy their friend a birthday present? shipping on orders over $99.

CTR 52

CTR B2C Promote Price 52

Hubspot

OCTOBER 9, 2014

At INBOUND14 this year, I presented a session called "How to Win Friends, Influence People (and Double Your Leads) with Content Remarketing" -- and I wanted to share it here with you here, as well. The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc.

Campaign 78

Campaign Networking Promote CTR 78

Search Engine Land

JANUARY 30, 2023

I find that curious considering these are people from the same SEO community that used the CTR model from the 2006 AOL data as the industry standard for modeling across any search engine for many years to follow. It seems as though they want to demote a URL that appears in many searches to promote diversity of results.

CTR 24

CTR Engineering Represent Follow-up 24

Hubspot

FEBRUARY 3, 2012

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. The key to promoting relevant content in email is to provide an offer that is connected to the initial request. For instance, you can do A/B testing of the landing pages you're promoting in your emails.

A/B testing 63

A/B testing CTR Click Through Rate Contact 63

Hubspot

APRIL 21, 2014

If social media reach has stagnated, start new discussions on different channels and start promoting interesting content more frequently -- particularly your blog content. Look at call-to-action clickthrough rate (CTA CTR). Look at landing page traffic and conversions. There are a few metrics that can help you with that.

CTR 72

CTR Engineering Conversion Growth 72

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

NOVEMBER 11, 2020

It's not enough to simply be present on the SERPs, which is what impression data measures. Is the bulk of your traffic coming from social media sites per your heavy social media promotion but few visitors are coming in from organic search -- or vice versa? Be sure that you're also spending time promoting on social media.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). That’s a less-than-explicit signal.

Entertainment 105

Entertainment Angle Education Promote 105

Sales Hacker

JUNE 26, 2020

Our marketing team attended demos and presentations conducted by our sales reps because it was important for them to hear what clients were saying first-hand. They paid particular attention to the language clients used, so they could use it in their copy and promotional materials. Attend Demo Calls. Implementing Smarketing in Your Org.

Referrals 120

Referrals CRM CTR Cross-sell 120

Highspot

SEPTEMBER 7, 2023

This can include analyzing the effectiveness of sales collateral, presentations, emails, videos, case studies, whitepapers, blog posts, and any other content that is shared with potential or existing customers during the sales journey. Optimized Content Strategy: Unveil your best content pieces that consistently drive results.

Pitch 59

Pitch Sales CTR Click Through Rate 59

ConversionXL

NOVEMBER 10, 2020

Instead of hard-selling our products, we created templates within Confluence and retro boards within Trello to tie our products to the conceptual, strategic, and tactical information presented in the Team Playbook. They also created a landing page to promote a paid ecourse with related content, and an embedded version of the book.

Strategize 139

Strategize Teamwork Education Follow-up 139

ConversionXL

OCTOBER 19, 2021

Before you create content, decide on how you’re going to present yourself. share posts to promote your business, convert readers, and generate profits ? Make cross-promotion part of your marketing strategy. Use this competitive strategy to your advantage when planning your content. Establishing your voice.

CTR 134

CTR Follow-up Networking Conversion 134