Beware The Overly Self-Promotional CMO
SaaStr
APRIL 16, 2021
The best CMOs are very good at promotions. Just make sure at least 50% of their energy goes into promoting the company, and not just their personal brand. Having a CMO that is present, that is visible, is great for recruiting and much more. And also be aware that many people will love the overly self-promotional CMO.
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