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How to structure people operations to scale SEO success

Search Engine Land

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. The best way to do this is to track basic SEO KPIs (keyword rankings, organic traffic, organic CTR, backlinks), engagement, conversion sources, and revenue.

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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – are present and properly labeled across all indexable page types and landing pages. Close monitoring post-launch is essential for success, particularly: Regular crawls.

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A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

In what ways is the search page presenting that information? We could argue that a search engine is taking away readers by presenting featured snippets , rich cards , meta descriptions , ranking algorithms, or the very design of the SERP. After all, webpages ranking higher on search results get more clicks than those ranked below.

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YouTube advertising: The ultimate guide

Search Engine Land

The best ad formats for MoFu campaigns are longer-form, skippable TrueView ads, allowing a more detailed presentation of your products or services. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR.

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Should You Optimize for Micro-Conversions?

ConversionXL

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. Tracking Micro-Conversions Allows Greater UX Insight. Image Source.

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How to Optimize Out of Stock Product Pages

ConversionXL

User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Getting slapped with a 404. via WordStream).

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Nudge Marketing: From Theory to Practice

ConversionXL

If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. CTR) on a specific product for female shoppers in Stockholm, on an iPhone, when coming from Facebook. For online businesses, pop-up notifications can increase sign-ups by 600%.