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How to implement the best UX strategy in a changing digital environment

Martech

UX is more than just designing a modern website; UX really is a strategy,” said Kelly Gustainis, Lead UX Researcher at Pantheon, in her recent MarTech session. How to implement the best UX strategy in a changing digital environment. Ask specific UX strategy research questions. Know your data sources.

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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

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How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce

For UX designers, this means keeping up to speed on the technology while understanding the new paradigms of interactions. UX design for generative AI involves creating interfaces and interactions that enable users to interact with and provide input to the generative AI system.

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Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? Competitive UX benchmarking tests aspects of a website and compares them to competitors. 5 dimensions of UX benchmarking. 5 dimensions of UX benchmarking.

UX 119
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UX vs. UI: What's the Difference?

Hubspot

Understanding the difference between UX and UI can get confusing -- the roles work closely together, and sometimes the terms are used too ambiguously to firmly understand either one. To understand the difference between UX and UI, let’s start with an example: YouTube. Those problems are the responsibility of a UX designer.

UX 95
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Copywriting & UX: Why Copywriters Need Wireframes

ConversionXL

Copywriting and UX go hand-in-hand. If either element falls short, so does the overall UX. So, it just makes sense that copywriters should have an understanding of UX and design basics. If you’re a designer or a UX person, wireframes are familiar to you. Because presentation matters. Think about it.

UX 101
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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. Your main navigation should present your main categories. The post Ecommerce SEO & UX: 4 simple tips to boost traffic and sales appeared first on Search Engine Land.

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