article thumbnail

How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

In this post, we’ll break down the elements of Netflix’s design and user experience (UX). The homepage presents a clean visual hierarchy and is free of clutter, reducing friction between the visitor and the single, straightforward call-to-action to enter an email to get started. Netflix UX lesson #1. Source: Netflix.

UX 138
article thumbnail

Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? Competitive UX benchmarking tests aspects of a website and compares them to competitors. 5 dimensions of UX benchmarking. 5 dimensions of UX benchmarking.

UX 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. Your main navigation should present your main categories. Do people search by price? Perhaps categories for pricing? User experience needs to consider the customer journey.

UX 89
article thumbnail

A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
article thumbnail

How to Design Mobile SaaS Pricing Pages that Don’t Suck

ConversionXL

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile.

Price 77
article thumbnail

Website Information Architecture: How to Optimize for UX

ConversionXL

Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. These are the “somewhere else” you usually go to (articles, videos, pricing information, and so on). The tool of choice for a lot of UX professionals. Figure out the metadata. Omnigraffle.

UX 114
article thumbnail

B2B Websites: 10 Best Practices for UX and Design

ConversionXL

Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action. A few UX features can help you achieve this, but use them properly. It presents an enormous amount of information through accordions. Pricing tables can be rife with confusion.

UX 73