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How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

So, how does a behemoth like Netflix create immersive experiences so captivating that the platform cannot be dethroned by its sea of competition? In this post, we’ll break down the elements of Netflix’s design and user experience (UX). Why Netflix’s user journey is so effective at keeping new users hooked.

UX 138
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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. It’s often been said that SEO and UX are linked, and it’s never been truer than when we think about how you organize an ecommerce website. Do people search by price? It’s a win-win!

UX 90
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Ecommerce UX Battle: Benchmarking 4 Beauty & Cosmetics Mobile Websites

ConversionXL

Which popular beauty and cosmetics website has the best user experience? Our analyses measure overall user experience of each site as a composite of 5 separate UX dimensions. What is competitive UX benchmarking and why does it matter? 5 dimensions of UX benchmarking. Benefits of UX benchmarking.

UX 119
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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
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How to Design Mobile SaaS Pricing Pages that Don’t Suck

ConversionXL

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further. To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile.

Price 77
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Website Information Architecture: How to Optimize for UX

ConversionXL

It should determine the big picture, organizing the content on the site to support the tasks that users want to perform. Information architecture should also include little things, like deciding that products on a search page should be ordered by price not name. Their goal is to send users “somewhere else.”

UX 114
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This is a good practice not only for SEO but also user experience. If the page header matches what the user clicked, the buyer will be reassured. Your buyers will appreciate this thoughtful feature because it adds to their user experience. A few UX features can help you achieve this, but use them properly.

UX 73