Remove Conversion Remove CTR Remove Presentation Remove UX
article thumbnail

How to structure people operations to scale SEO success

Search Engine Land

I checked the SEO impact of optimizing and localizing 30 primary product category pages: These pages would generate 312,000 more organic traffic to their website and over 30,000 additional conversions within a year once content is live and ranking. They also make changes for site optimization based on instructions from technical SEO.

CTR 134
article thumbnail

Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. – are present and properly labeled across all indexable page types and landing pages. Close monitoring post-launch is essential for success, particularly: Regular crawls.

CTR 122
article thumbnail

YouTube advertising: The ultimate guide

Search Engine Land

Over time, more relevant ads lead to higher conversion rates and stronger brand loyalty. Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. YouTube has 2.1

article thumbnail

Nudge Marketing: From Theory to Practice

ConversionXL

Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. All these steps are relevant to implementing nudges online.

article thumbnail

How to Optimize Out of Stock Product Pages

ConversionXL

User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Thus, the conversion potential is reasonably high.

Product 90
article thumbnail

7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Earlier this week, I wrote an article on mobile UX optimization. A paid ad could be what triggers a decision, but the actual conversion could take place online, for example. Before you can write ads and create conversion funnels that work, you need to step back and look at the bigger picture.

CTR 90