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This day in search marketing history: February 7

Search Engine Land

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls.

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Want to Know a Secret? Your Customers Do.

ConversionXL

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” Apple employees before a product launch) or a subset of consumers (e.g., Experiment 3. Image source ).

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” Apple employees before a product launch) or a subset of consumers (e.g., Experiment 3. Image source ).

Customers 101
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29 Simple Ways to Grow Your Email List

Hubspot

If it's entertaining enough, they'll always look forward to your emails. Webinars are the perfect opportunity to talk about your industry and access the audience of thought leaders whom you might want to present with. Launch a store membership they can sign up for via email at the register. Using Email. Host an online webinar.

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Sales Pipeline Radio, Episode 170: Q&A with Mike Weinberg @mike_weinberg

Heinz Marketing

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. They prepare, they practice, they present well. They follow through.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. TikTok is an entertainment platform. TikTok is built on entertainment and authenticity. Successful ads fit into this ecosystem.

Customers 102
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The Ultimate Guide to Successfully Livestreaming From Home

Hubspot

Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. In 2020, the way we work, shop and entertain ourselves has been completely up-ended. Periscope is Twitter's live broadcasting app, which launched in March 2015. Twitter and Periscope.