Search Engine Land

FEBRUARY 6, 2023

Google tests Buying Guides in mobile search results 2022: It presented users with various drop-down menu options to learn more about the product they were searching for. AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls.

E-commerce 98

E-commerce Government Engineering Angle 98

ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. You can present these numbers in many creative ways. How to present a case for promotion to your boss.

Promote 141

Promote Campaign Pitch Niche 141

ConversionXL

NOVEMBER 4, 2021

Henry Ford once said that the major secret of success is hidden in the ability to take another person’s point of view and observe things from that angle, in addition to your own. Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand.

Product 127

Product E-commerce Strategize B2B 127

Search Engine Land

APRIL 21, 2023

People always look for and depend on the evergreen knowledge presented in evergreen content. Study what's ranking at the top of Google and mirror the structure – but add your unique angle. That won’t change with the time of year, the season, the current events, or the latest research. What does that mean for SEO?

Real Estate 99

Real Estate Angle Engineering Territory 99

Hubspot

SEPTEMBER 20, 2019

When you're developing or launching a new product, service, or business, you'll want to have a general sense of how receptive your target market will be to it. Let's return to the product launch example from above. Follow Along With a Free Focus Group Questionnaire Template. How much money would you spend on a product like this?

Appointment 77

Appointment Launch Angle Promote 77

Lead Fuze

JANUARY 2, 2024

Similarly, launching your business without a robust blueprint is like heading into battle unarmed. Maybe there’s an angle they haven’t explored or a service gap wider than the Grand Canyon waiting for someone savvy enough—like you—to fill it. How do you explore business opportunities?

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Hubspot

JUNE 28, 2013

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. Use visual data as a jumping-off point for your presentations.

Angle 70

Angle A/B testing Drivers/motivators Presentation 70

ConversionXL

NOVEMBER 27, 2019

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” Apple employees before a product launch) or a subset of consumers (e.g., Experiment 3. Image source ).

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

“People judged information presented in documents ostensibly produced by the Department of State and the National Security Council as being of relatively higher quality when those documents were secret rather than public.” Apple employees before a product launch) or a subset of consumers (e.g., Experiment 3. Image source ).

Customers 101

Customers Strategize Campaign Manufacturing 101

Hubspot

JANUARY 18, 2018

Instead, they understand the challenge from all angles. After addressing the issues found in user testing, it was time to launch our solution on a larger scale. They’re in the business of designing relevant experiences for consumers, and they don't just use their gut to achieve this goal.

UX 78

UX Strategize Angle User Experience 78

Search Engine Land

OCTOBER 11, 2023

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. We already saw this with featured snippets, though SGE might appear for more queries based on observations since its unofficial launch. Things to avoid.

CTR 133

CTR Electricity Real Estate Angle 133

Hubspot

JUNE 20, 2018

Webinars are the perfect opportunity to talk about your industry and access the audience of thought leaders whom you might want to present with. Launch a store membership they can sign up for via email at the register. The key is to attack email list-building from as many angles as possible. Host an online webinar.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

OCTOBER 17, 2014

You''ve uploaded a few presentations. We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. Include Numbers. Keep Your Title to ~55 Characters.

Lead generation 76

Lead generation Presentation Promote Networking 76

Hubspot

APRIL 28, 2014

A blog with the periodic post about a new product launch, a new executive hire, or a new round of funding is fine; a blog fed with exclusively that content will fail to bring in a new audience to fill the funnel. We''ve built out a presentation you can use that teaches all of this -- grab it here. This is your low-hanging fruit.

Education 74

Education Angle Pitch Gaming 74

SaaStr

DECEMBER 23, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. So anytime we have a new feature launching, we think, is this adding too much complexity? To what extent does Tamar agree with “radical candor”? Where do many go wrong in giving their feedback? Harry Stebbings.

Product 98

Product Engineering Customers E-commerce 98

Spiro Technologies

NOVEMBER 18, 2022

And so we went out and we launched something, it was actually called the Sales Vaccine Project because what we decided was like hey, if scientists can figure out a way to inoculate us against COVID, we’re gonna figure out what’s wrong with sales and we can do it in the same time frame.

Customers 52

Customers Sales Contract Up-sell 52

Spiro Technologies

SEPTEMBER 9, 2022

Didn’t think much of it, next weekend we went out again, and my uncle kind of presented “Oh, I have a friend who’s an industrial designer, and he says RIT is a really good school,” and I said okay. Jordan Nollman: No, just tweaked around the edges and some product launches too are being pushed back.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! You should always inject your own angle when you're newsjacking.

Angle 76

Angle Campaign Start-ups Launch 76

Hubspot

SEPTEMBER 13, 2017

This summer, Today in Apple launches at retail locations, focused on community, workshops. Face ID is also designed to adapt to any temporary changes to the way your face might be presented -- things like growing a beard, cutting your hair, or wearing a hat. AppleEvent pic.twitter.com/cQ8HVEY4IU — CNET (@CNET). September 12, 2017.

Retail 74

Retail Sports Price Technology 74

ConversionXL

NOVEMBER 5, 2019

When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. Tealium iQ is a feature-rich product that also has a unique angle to tag management compared to the market-dominating products. Vendor-agnostic (or not). Select the Tags you want to allow, then hide the rest.

GTM 55

GTM Follow-up Angle Start-ups 55

ConversionXL

NOVEMBER 5, 2019

When most people think about tag management, they think about Google Tag Manager (GTM) , Adobe Launch, and Adobe DTM. Tealium iQ is a feature-rich product that also has a unique angle to tag management compared to the market-dominating products. Vendor-agnostic (or not). Select the Tags you want to allow, then hide the rest.

GTM 54

GTM Follow-up Angle Start-ups 54

Heinz Marketing

JULY 8, 2019

Well, if they’re social selling trainers and they promise you that they’re going to digitally transform your sales effort, whatever the heck that means, they obviously have an angle and they’re trying to sell their social selling training to you. They prepare, they practice, they present well. They follow through.

Pipeline 59

Pipeline Sales Pitch Angle 59

ConversionXL

JULY 1, 2014

If what you offer and the way you present it is relevant to your visitors they will convert to buying customers. You send out email launch campaign to highly targeted list of 30 000 people and only 30 people sign up? That is what Noah Kagan did when he launched “How To Make a $1,000 a Month Business.”.

Customers 76

Customers Lead generation A/B testing Start-ups 76

Salesforce

OCTOBER 18, 2023

Salesforce recently launched the new Fundraising for Nonprofit Cloud to help fundraisers nurture those relationships and scale their programs. It’s presented in a way that users can tap into from any angle. Fundraisers oversee a cascade of responsibilities. To get to our solutions, we used a human-centered approach.

Angle 59

Angle Legal Technology Technology 59

SaaStr

JULY 9, 2019

You guys have been through three days of presentations. The first thing we did was really pulled the unemployment angle quite aggressively. So when we launched this app that was intending to help reduce the employment situation, we got massive amounts of press, mainstream press, mainstream TV, prime time radio, news, newspapers.

Electricity 62

Electricity Education Start-ups Trust 62

Martech

NOVEMBER 3, 2022

I’ll present detailed findings further down in this post. But the laws don’t mandate where the link goes or the language around it or even how to present it. Don’t forget the deliverability angle, either. Here are my top discoveries from my review of 12 ecommerce brands, six based in the UK and six in the U.S.

Process 104

Process Angle Legal Retail 104

Hubspot

SEPTEMBER 23, 2020

Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Twitter and Periscope.

Transportation 100

Transportation Electricity Follow-up Angle 100

Lead Fuze

JULY 11, 2021

Here is a presentation that gives a higher level overview of this post, or continue reading as I’ll go into more detail. Slideshare Presentation: Sales Pitch: The Ultimate Guide to Mastering the Message. Once you decide on your one-word pitch, use it everywhere: on your website, in your sales presentations, and during meetings.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

ConversionXL

JUNE 14, 2021

Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. This will give them time to think through every angle beforehand instead of putting them on the spot during an interview and missing key insights.

Sell 158

Sell Objectives and Key Results Up-sell Drivers/motivators 158

Hubspot

SEPTEMBER 23, 2020

If these blog post angles speak to wide audiences, they can even increase the chance of press mentions.". The key is to help readers find meaning in the data you present by telling a compelling story," Nica says. Picking thought leadership angles that have high search volume might help you build content that's SEO friendly.

Referrals 101

Referrals Angle Promote Engineering 101

SaaStr

OCTOBER 22, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Ryan Carlson: And so for tech startups, when they’re small, the product story and the company story are one and the same, but as they get bigger, the company story starts to take on a different angle.

Pipeline 64

Pipeline Cross-sell Launch Start-ups 64

Hubspot

JUNE 27, 2013

This type of story has a singular angle: something happened, and let me tell you about it. You can see we did this type of newsjack a few weeks ago when Facebook launched hashtags. Instead of trying to hop on a story within a few hours, you sometimes can wait days, or even weeks to jump on the trend if you have the right angle.

Angle 71

Angle Niche Launch Follow-up 71

Hubspot

OCTOBER 1, 2015

But the angle it uses is entirely unique. Each landing page is laden with SEO strategy and designed using visually appealing graphics to present the question/problem a prospect might have, like, “Is your customer support process broken?”. That’s when a presentation by Moz co-founder Rand Fishkin sparked a new strategy idea.

Angle 75

Angle Campaign Gaming Networking 75

Hubspot

SEPTEMBER 17, 2018

Produce a highlight reel or release interesting interviews and presentations from the gathering. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. Videos that feature different angles and settings get 40.6% TikTok Ads present an opportunity to experiment and discover new audiences.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Hubspot

JUNE 27, 2017

Launched in 2012, Pottermore is the global digital publisher of J.K. Takeaway for Marketers: As you build your own digital storytelling world, commit to a specific angle and consider how you can present it in a way that showcases what makes it valuable and original.

Angle 78

Angle Niche Launch Retail 78

SaaStr

JULY 20, 2021

” There’s probably a variety of different angles, some of which are true, some of which might not be true. If there is a disagreement, there’s no time like the present to deal with it. It’s your edge, your angle. A possible one is because that’s their business model now. They sell their time.

Angle 98

Angle Meeting Start-ups Drivers/motivators 98