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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

You would be surprised how many ideas present themselves if you just carefully review everything that ranks high on the SERPs for your dream keywords. Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience.

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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. As you can see, there are many names for marketing managers and many niches for marketing managers.

Promote 141
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How to Explore Business Ideas: A Guide for Entrepreneurs

Lead Fuze

Imagine finding out that while most users are okay with current solutions on the market, they would jump at a chance for something tailored more closely to their desires—a niche waiting eagerly for someone who dares enough to tap into it. Similarly, launching your business without a robust blueprint is like heading into battle unarmed.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. This depends on the niche, business model and keyword types. My guess is that it will be many months after launch before we get data on SGE in Google Search Console.

CTR 136
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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

You guys have been through three days of presentations. I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. The first thing we did was really pulled the unemployment angle quite aggressively. FULL TRANSCRIPT BELOW. How’s it guys? You guys good? Yeah, great. Awesome, man.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

Because that’s the audience they’ve dedicated to serving, which happens to be a segment of the market that nobody else was directly talking to when they first launched. Finding your niche will attract more of those ideal customers than appealing to the broader market ever could. How do they present their features?

Sell 158
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4 Simple Newsjacking Formulas for Content Teams of Any Size

Hubspot

This type of story has a singular angle: something happened, and let me tell you about it. You can see we did this type of newsjack a few weeks ago when Facebook launched hashtags. Instead of trying to hop on a story within a few hours, you sometimes can wait days, or even weeks to jump on the trend if you have the right angle.

Angle 72