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Master CTV advertising: A guide to launching your best campaigns

Martech

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. The post Master CTV advertising: A guide to launching your best campaigns appeared first on MarTech. Click here to view more MarTech webinars.

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Master CTV advertising: A guide to launching your best campaigns by Cynthia Ramsaran

Search Engine Land

Learn more by registering for and attending “Trust the Trail(blazers): Launching Your Best CTV Campaign,” presented by MNTN. The post Master CTV advertising: A guide to launching your best campaigns appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

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What we can learn from past and present Google algorithm updates

Search Engine Land

Let’s examine the common threads between Google’s past and present updates to understand the actions and content that Google values. In 2012, Google launched knowledge panels. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8%

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DoubleVerify launches contextual advertising solution

Martech

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. The post DoubleVerify launches contextual advertising solution appeared first on MarTech. Maybe it’s a next-big-thing.

Launch 100
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Walmart is launching targeted in-store ads at its checkouts

Search Engine Land

This presents a huge opportunity for brands in terms of reach. Walmart's Senior VP of Retail Media, Ryan Mayward, has said the chain's new ad offerings present a huge opportunity for both advertisers and shoppers. The post Walmart is launching targeted in-store ads at its checkouts appeared first on Search Engine Land.

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How to launch a product-led SEO strategy

Search Engine Land

Your blog should not become a duplicated version of your documentation; rather, it should present the features and capabilities of your product in a more storytelling manner. Turn the customer examples you collected into compelling stories. Ideally, include quotes from real customers.

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A Holiday Present (Mostly For Me!!)

Partners in Excellence

Right now you see blogs and videos, but we will soon be launching some unique tools, training, and other programs in each of those categories. So how’s that for a Hanukkah, Christmas, New Year Present? In truth, it’s more a present for me, the previous site was impossible. The post A Holiday Present (Mostly For Me!!)