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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. You can present these numbers in many creative ways. How to present a case for promotion to your boss.

Promote 141
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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Things to avoid.

CTR 132
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

You''ve uploaded a few presentations. We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. The Key Elements to Optimize in Your SlideShare Presentations. If your title is too long, your SERP CTR could plummet.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

Customers 102
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The Ultimate Guide to Video Marketing

Hubspot

Produce a highlight reel or release interesting interviews and presentations from the gathering. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. With 360° videos , viewers “scroll” around to see content from every angle — as if they were physically standing within the content.

Angle 101