Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output
Sales Hacker
MAY 24, 2021
A detailed buyer persona helps us find out what gets our customer base going; what makes them tick, what they might need, and what they presently face. We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. Entertaining? Educational? Aspirational?
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