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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

A detailed buyer persona helps us find out what gets our customer base going; what makes them tick, what they might need, and what they presently face. We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. Entertaining? Educational? Aspirational?

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. TikTok is an entertainment platform. This resulted in a low average cost-per-click of $0.21 , with a 1.2% This helped HP earn 4.7

Customers 102
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The Sales Pitch: 8 Sales Hook Examples, Triggers, and More!

Lead Fuze

Here is a presentation that gives a higher level overview of this post, or continue reading as I’ll go into more detail. Slideshare Presentation: Sales Pitch: The Ultimate Guide to Mastering the Message. If possible, provide hard data based on case studies and results from your current or past customers. 2 Elevator pitch.

Pitch 98
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The Ultimate Guide to Video Marketing

Hubspot

Video is useful for more than entertainment, too. Produce a highlight reel or release interesting interviews and presentations from the gathering. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. List out your key points and order them logically.

Angle 101
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SaaStr Podcast #209: Amanda Kleha, Chief Customer Officer @ Figma Discusses How To Ensure Successful Cross-Functional Communication

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Just last week, one of my colleagues was presenting to me three options for solving a problem, and without skipping a beat, I asked, “Well, which option’s best from the customer perspective?”

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Papa Johns and Netspend adopt augmented reality for eGift campaign

Martech

Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. The Videobomb technology allows brands to make any object in the physical world become a digital billboard ad on a consumer’s mobile screen. Democratizing AR. Brands adopting AR. “I

Campaign 101
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PODCAST 128: How to Unshackle Your Career Growth With a Mentor with Tom Martin

Sales Hacker

The evolution of business from the early 1990s to the present [12:44]. Key elements of a growth plan [18:34]. And because the campaigns are structured on email best practices, your campaign warmup period will shrink the result. The evolution of business from the early 1990s to the present [12:44]. And on Stitcher.

Growth 69