article thumbnail

8 Revenue Enablement Strategies That Get Results

Highspot

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Then, building on the mapped buyer’s journey, focus specifically on the key stages each customer goes through. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

article thumbnail

Local search in 2023: Key trends and tactics for marketers

Search Engine Land

Google uses AI to understand entities, objects, logos, facial expressions and sentiments in images. Pictures of the same object can be understood differently. To yield better results, invest in high-quality images and centralize all photos to help establish quality scores based on image quality, relevancy, and entities for each image.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

TikTok SEO: The ultimate guide

Search Engine Land

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. And because it’s rooted in entertainment, brand discovery is easier and more fun. So, creating a thumbnail that effectively draws in a consumer is key.

article thumbnail

The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors. Consumption trends.

article thumbnail

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. TikTok is an entertainment platform. This resulted in a low average cost-per-click of $0.21 , with a 1.2% This helped HP earn 4.7

Customers 102
article thumbnail

Location Based Services Smart for Business.

SalesBlog!

In the science fiction movie Minority Report Tom Cruise walks by displays that identify him, present a product, and customize the ad with his name. LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee.

Service 52
article thumbnail

TikTok, Facebook and beyond: Driving ROAS outside of Google and Microsoft

Search Engine Land

Building on this consumer map, the next step is to develop a custom measurement framework to identify key goals, tentative channels, and primary and secondary KPIs. For instance, you’re going to launch a new channel, and it’s more upper-funnel (like YouTube or CTV), you might only go live in a few key markets. Test length.