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5 behavioral strategies to make your content more engaging

Search Engine Land

For the 100+ leisure and entertainment sites the tool assessed, we found 50% of the content to be business-first (selfish). Static content tends to be written in the present and can be good at evoking clarity. This suits the “how” and “so what” thinkers looking for more inspiration and fits service or experience-led content.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Simply put: Resale presents a huge opportunity for your business.

Angle 76
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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Our audience is ultimately used to these mediums. Conversational Marketing | HubSpot.

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How to create how-to content in 7 steps

Search Engine Land

Because a teaching mindset is entirely different from an information-sharing, entertaining, or analytical mindset. Presenting not just the “what” but also the “how” and the “why” of the topic. But, if the right how-to topics aren’t presenting themselves this easily, don’t worry.

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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. Executed well, advertorials provide value to the target audience while also selling a product or service. Define your angle. Advertorials also have their critics. Write like the publisher.

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This day in search marketing history: February 7

Search Engine Land

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about.

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The Sales Pitch: 8 Sales Hook Examples, Triggers, and More!

Lead Fuze

A sales pitch is a message used to persuade a prospect to purchase a product or service. It should also explain or demonstrate the value of the product or service to the prospect. Here is a presentation that gives a higher level overview of this post, or continue reading as I’ll go into more detail. 1 One-word pitch.

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