Martech

MAY 2, 2023

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. Audiences are moving to streaming services for traditional TV content like movies and sports. There is a lot at stake and a lot up for grabs.” Why we care.

Retail 109

Retail Gaming Manufacturing Entertainment 109

Sales Hacker

AUGUST 7, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Orange Business Services. Emcee and Entertainer. Shemaroo Entertainment Ltd.

Territory 121

Territory Presentation Strategic partnership Strategize 121

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. It sounds like a dream scenario, doesn’t it?

Hospitality 94

Hospitality Customers Entertainment Campaign 94

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. It sounds like a dream scenario, doesn’t it?

Hospitality 97

Hospitality Customers Entertainment Campaign 97

The 5% Institute

NOVEMBER 10, 2021

This article is designed to help you if you’re in a service based business , and not purely a retail environment where you may sell products at a fixed price. As per our article here ; you should always present your offer or product in a way that is a solution to their problems and pain points.

Price 144

Price Retail Entertainment Clients 144

Martech

NOVEMBER 8, 2021

With Covid-related safety concerns, making appointments also became more prevalent in retail, entertainment and traditional walk-in services. How Sony Interactive Entertainment built a winning marketing data strategy. View the full presentation from our MarTech conference here (free registration required). Embed a form.

E-commerce 113

E-commerce Appointment Entertainment Retail 113

ClickFunnels

JULY 1, 2021

An elevator pitch is a quick — think 30 seconds or less — and compelling description of your brand, services, or products that’s crafted to appeal to your target market. It’s called an “elevator pitch” because it should be short enough that you’re able to present it in its entirety during a short elevator ride. CTA] Sign up now.

Pitch 246

Pitch Real Estate Entertainment Consult 246

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Allocation of consumer expenditures across product and service categories. We are particularly attentive to these pivotal elements: Products and services differentiation.

Objectives and Key Results 108

Objectives and Key Results X-functional Intrinsic Construction 108

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. But how will marketers ride this wave? Ads will allow them to pay less.

Sports 115

Sports Cross-sell Price Entertainment 115

The 5% Institute

AUGUST 11, 2021

From the Bible to the Quran; and from The Epic of Gilgamesh to modern movies and your Netflix TV show stream – stories have been used for thousands of years to share ideas, knowledge, and entertainment. This will prevent it from coming up later, making your presentation and asking for the sale a lot more seamless. 3 – Character.

Clients 145

Clients Entertainment Sales Conversion 145

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs.

B2B 52

B2B B2C Entertainment Education 52

Search Engine Land

JULY 14, 2023

Maybe the 1,000 phrase is entertaining or a fun fact-reading article. If the 600 phrase traffic is a “how to” or a shopping guide, or something where the user will need a product or service, then there is likely affiliate revenue on top of it. This includes customer service logs and product managers.

Conversion 92

Conversion Commission Drivers/motivators Territory 92

Hubspot

MARCH 8, 2023

Employment of securities, commodities, and financial services sales agents is projected to grow 10% from 2021 to 2031 — faster than the average for all occupations. About 46,600 openings for securities, commodities, and financial services sales agents are projected each year, on average, over the decade.

Pharmaceutical 72

Pharmaceutical Manufacturing Transportation Finance 72

Hubspot

JUNE 14, 2022

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

X-functional 75

X-functional Territory Entertainment Price 75

Search Engine Land

JUNE 9, 2023

Does it educate, inform, or entertain? You see gaping holes in the knowledge presented in the top content (stuff searchers will need/want to know). Or, maybe your blog is generally good when you stick to the topic, but you also inserted long sections about your company’s services that have nothing to do with that topic.

Entertainment 96

Entertainment Engineering Follow-up Presentation 96

Sales Pop!

NOVEMBER 23, 2021

Are you willing to consider me as a backup candidate or service provider? Not everyone, but a large majority, will entertain a recap of everything you previously spoke about and why the rejection is yours. Is your ‘no’ forever, or may I call you back in six months to see how you are doing? Most often, you will hear, ‘Yes, it is!’

Appointment 93

Appointment Entertainment Education Follow-up 93

Martech

SEPTEMBER 7, 2022

Coupled with the need to provide a hybrid experience, those opting to stay home need to be presented with something more engaging than the typical 2D conference experience. They are building an impressive list of partners such as Microsoft, Accenture and Nvidia and are one of the first to offer “Metaverse-as-a-Service.”

B2B 109

B2B Gaming Education Technology 109

Cerebral Selling

OCTOBER 5, 2020

While these messages intentionally do not invoke the features and functions of the products or services they are meant to represent, their purpose is to capture the imagination and interest of the buyer by invoking the specter of the problem and related emotion the customer experiences. Men want to dress well, but they hate to shop.

Drivers/motivators 130

Drivers/motivators Manufacturing Entertainment High impact 130

Search Engine Land

FEBRUARY 20, 2023

Video content is any video format meant to entertain, educate, or inform an audience. Publishing regular, high-quality videos that educate, inform, or entertain your target audience is additionally a way to showcase the E-E-A-T (expertise, experience authoritativeness, trustworthiness) for your brand and website. What is video content?

Entertainment 93

Entertainment Education Engineering Follow-up 93

Hubspot

MAY 20, 2020

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. For brands focused on entertainment or CPG, investment in this area is further increasing. CTV/OTT Inventory. Premium Inventory.

Healthcare 90

Healthcare Entertainment Hospitality Campaign 90

Veloxy

SEPTEMBER 14, 2021

While we’re all playing it safe this year, Salesforce still wanted to deliver music and entertainment to their event’s attendees. Be sure to follow Salesforce on Twitter @Salesforce to discover the name of the musical entertainment. Connected Customer Service Built for Effortless Experiences. Tuesday, September 22.

CRM 162

CRM Entertainment Hospitality Follow-up 162

Search Engine Land

JULY 6, 2023

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. This means marketers cannot send direct messages to users about their products or services and they cannot host giveaways.

Gambling 96

Gambling Launch Networking Promote 96

Martech

NOVEMBER 9, 2021

“The audience engine is aimed at building a scalable and AI-driven approach to first party data,” said Tristan Silhol, Senior Manager, Consulting for Artefact US, part of the global data services company, at the recent MarTech conference. How Sony Interactive Entertainment built a winning marketing data strategy.

Entertainment 108

Entertainment Engineering Management Consulting Consult 108

Salesforce

JANUARY 8, 2024

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Simply put: Resale presents a huge opportunity for your business.

Angle 76

Angle Healthcare Technology Technology 76

Search Engine Land

OCTOBER 10, 2023

For the 100+ leisure and entertainment sites the tool assessed, we found 50% of the content to be business-first (selfish). Static content tends to be written in the present and can be good at evoking clarity. This suits the “how” and “so what” thinkers looking for more inspiration and fits service or experience-led content.

Angle 120

Angle Entertainment Engineering Technique 120

Anthony Cole Training

FEBRUARY 10, 2014

I made it through Money Ball because it was entertaining and I could see the relationship between selecting players to play the game of baseball and selecting sales people to sell. Well, this is what you should do to improve your odds: 1) Make sure you are working with prospects that your company has products and services for.

Gaming 168

Gaming Sell Territory Entertainment 168

Hubspot

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Our audience is ultimately used to these mediums.

Entertainment 101

Entertainment Government Angle Promote 101

Martech

JUNE 14, 2023

If you don’t consider the emotional reaction to a product, service or feature, you’ll turn clients away in a flash. Just like dinner from a three-Michelin-starred chef, presentation is a major factor in the enjoyment of your content. Hopefully, you either educate or entertain the viewers or readers. (In

UX 74

UX User Experience Construction Entertainment 74

PandaDoc

OCTOBER 14, 2020

It’s great to present your customers with facts and figures for your brand’s success. Great service is the best way to make your customer feel important. Look into call center software or a virtual office phone service that will make you a reliable presence for your customers. Stories Have Entertainment Value. The result?

Technique 111

Technique Pitch Sales Territory 111

Martech

MARCH 18, 2022

We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. What are the benefits of customer data platforms?

UX 122

UX E-commerce Campaign Entertainment 122

Search Engine Land

JULY 14, 2023

Instead of leaving it to Google to present your brand, ensure the brand SERP represents what you want your audience to see. Look at review sites Start a service review strategy. For example, Serenata Flowers, a UK flower delivery service, has over 200,000 reviews on Trustpilot and a great rating. But don’t make assumptions.

Niche 95

Niche Clients Entertainment Engineering 95

Women Sales Pros

JANUARY 22, 2019

They were a combination of entertainment and education that made salespeople excited to be part of a great sales organization. One year, we experienced BIG growth, which was accompanied by BIG challenges in the delivery of services and products. Then I would tap into these individuals to give a presentation at the sales kickoff.

Territory 97

Territory Entertainment Consult Sales 97

Hubspot

MAY 24, 2021

Familiarize yourself with their industry, and how your product or service has helped similar companies within it. If you can do that, they'll be in the best possible position to hear and entertain your value proposition. Sitting down and rattling off all the bells and whistles your product or service boasts won't do too much for you.

Conversion 94

Conversion Product Process Drivers/motivators 94

Search Engine Land

APRIL 17, 2023

Because a teaching mindset is entirely different from an information-sharing, entertaining, or analytical mindset. Presenting not just the “what” but also the “how” and the “why” of the topic. But, if the right how-to topics aren’t presenting themselves this easily, don’t worry.

Education 101

Education Angle Trust Entertainment 101

Martech

MARCH 18, 2022

We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. What are the benefits of customer data platforms?

UX 108

UX E-commerce Campaign Entertainment 108

Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about.

E-commerce 85

E-commerce Government Engineering Angle 85

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. Chipotle leveraged this holiday as a great opportunity to provide entertaining and informational content. As shown in the screenshot, the Origins representative presents one of their products up close to the camera.

Entertainment 101

Entertainment Non-Profits Education Sports 101