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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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Elevate customer loyalty in the hospitality sector through tailored experiences by Comarch

Search Engine Land

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. It sounds like a dream scenario, doesn’t it?

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Elevate customer loyalty in the hospitality sector through tailored experiences by Comarch

Martech

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts. It sounds like a dream scenario, doesn’t it?

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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. Audiences are moving to streaming services for traditional TV content like movies and sports. There is a lot at stake and a lot up for grabs.” Why we care.

Retail 109
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8 Twitter alternatives marketers need to know about

Search Engine Land

So much so, T witter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Orange Business Services. Emcee and Entertainer. Shemaroo Entertainment Ltd.

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The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Allocation of consumer expenditures across product and service categories. We are particularly attentive to these pivotal elements: Products and services differentiation.