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The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence.

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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SaaStr Podcasts for the Week with Fmr. CEO of Host Analytics and CEO of Namely — Jun 14, 2019

SaaStr

Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications. What were his biggest lessons from being in the Sequoia boardroom when they presented “RIP Good Times”? If you were very focused on financial services in 2008, you were in a lot of trouble.

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SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. It was back when you used different words for it, things like managed software or application service provider. And as a CEO or any kind of line of business leader, decision making is a function of information.

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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. Your financials, whether you receive recurring revenue, how you charge for services, etc – all these things should be taken into consideration. Think of these levels as: Entry level. Step 5: Set Targets.

SQL 102
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The Ultimate Guide to Video Marketing

Hubspot

Video is useful for more than entertainment, too. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. 90% of customers also say videos help them make buying decisions. Event Videos.

Angle 101
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Sales Pipeline Radio, Episode 317: Q & A with Jamie Anderson @collsdad

Heinz Marketing

Every episode, past, present and future, you can always find at salespipelineradio.com. You can’t just blanket an estimate things like a commission forecast based on, well, that’s $1 million deal so we would pay out X. Bring your guitar next time so we can further entertain the audience. We can get really granular.