Remove Angle Remove Entertainment Remove Niche Remove Presentation
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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

You need to target your niche, answer questions; you need to tell a story. A detailed buyer persona helps us find out what gets our customer base going; what makes them tick, what they might need, and what they presently face. Entertaining? Above all, you need to apply the process. Videos are the way forward, right? Educational?

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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle. Here’s how to ensure yours gets classified as the latter.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. TikTok is an entertainment platform. TikTok is built on entertainment and authenticity. Successful ads fit into this ecosystem.

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7 Tips for Making Dull Blog Topics Interesting, According to Our Blog Team

Hubspot

The blog team at HubSpot likes to experiment with how content is presented. If I can’t personally relate to a topic, I might present a question or scenario, like 'Have you ever been in this scenario? They push us to learn about something new and present it to audiences in a way that relates to them and keeps them hooked.

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Sales Pipeline Radio, Episode 174: Q&A with Dan Englander @DansPalace

Heinz Marketing

We are well over a hundred thousand listeners now and continue to grow at an accelerated pace, so thanks for that and every episode of Sales Pipeline Radio past, present and future always available up at salespipelineradio.com. And then that sounds selfish and all, but I think it creates a more entertaining episode for everyone.