article thumbnail

2022 Predictions: E-commerce everywhere

Martech

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. The future of e-commerce will be driven by personalization.

article thumbnail

Prime Day contributed to significant e-commerce growth this year

Martech

For instance, in 2020, the Prime Day promotion was pushed back to October. Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Processing.Please wait.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SEO for E-Commerce: Essential Steps

Beeketing

In previous years, E-Commerce was limited to giant companies like Amazon, Flipkart, eBay, etc. But, with the changing times, e-commerce is being adapted with small and medium industries as well. . You may spend thousands on building an enticing e-commerce website, but what if it doesn’t attract visitors?

article thumbnail

5 Social Selling Strategies For E-Commerce Success in 2022

Sales Hacker

As brands continue to move into an age of cross-platform promotion, what could the proliferation of social media mean for the future of e-commerce? Image Source: The Future Of Commerce ). Social e-commerce: a tale of TikTok and Gen Z. Prioritise video content. Keep connecting With existing customers.

article thumbnail

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Martech

For years, Amazon Prime Day has had a ripple effect on other big box retailers, as well as e-commerce brands. Vaccine rollouts, pent-up demand, high employment and lower infection rates all pointed to growth opportunities for hard-hit industries like travel and entertainment, as well as high rewards for retail and e-commerce.

article thumbnail

TikTok testing virtual influencers for video ads

Search Engine Land

During testing, TikTok researchers discovered that AI avatars haven’t generated as many e-commerce sales as human influencers. However, this feature is still in its testing phase so everything is subject to change, reports The Information. Impact on sales. Why we care.

article thumbnail

The future of local marketing: Promote your business and convert customers for life

Martech

You might assume that this only impacts e-commerce retailers or even big-box chains, but the fact is the same people who are trying—and preferring—these new options are coming into local businesses every day. The post The future of local marketing: Promote your business and convert customers for life appeared first on MarTech.

Promote 114