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Attentive launches text-to-buy solution with Shopify’s Shop Pay

Martech

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. This streamlines the process for brands’ SMS promotions, cutting out calls to action in the text that require the customer to jump to a website or app to move ahead in the buying process. What it does.

Launch 107
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Amazon may launch ads on Prime Video

Search Engine Land

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Currently, the company sells the majority of ads to retailers looking to promote products on Amazon’s search results. having made $9.5 having made $9.5

Launch 93
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Both the referrer (the advocate) and the new customer get rewarded if the promotion actions happen. Chances are you’ve come across referral marketing promotions for years.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

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How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. On YouTube, HomeCraft launched a series of DIY project videos, where they integrated their products into each project.

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Google Search adds new coupons, side-by-side deals and price insights

Search Engine Land

Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. ” Updated coupons and promotions. Google now has new coupons and promotions labels in the shopping search results.

Price 85
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PepsiCo’s strategies for marketing via online games and esports

Martech

Cross-promotions in-game and on other channels. Growing e-commerce through games. Traditional retail channels for brands have been disrupted by e-commerce. Consumer packaged goods companies like PepsiCo have adapted by launching their own direct-to-consumer offerings. Processing.Please wait.

Gaming 105