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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Both the referrer (the advocate) and the new customer get rewarded if the promotion actions happen. Chances are you’ve come across referral marketing promotions for years.

Referrals 124
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Inside Amazon One: The Pay-by-Palm Technology Everyone is Talking About

Sales Pop!

The ecommerce giant is always striving to improve their customer service, a case in point is Amazon One, which was launched in 2020 with the sole purpose of making everyday activities effortless. Plus, the COVID-19 pandemic makes the “contactless” technology a welcome change for consumers. Final Thoughts.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59
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PepsiCo’s strategies for marketing via online games and esports

Martech

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Cross-promotions in-game and on other channels. Growing e-commerce through games. Traditional retail channels for brands have been disrupted by e-commerce.

Gaming 105
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Google Cloud announces general availability of Retail Search

Martech

Search abandonment is seen as major problem for retailers and Retail Search will offer an understanding of shopper intent and context based on established Google search technologies. Optimized results that match business goals such as the introduction of new products and promotions with the shopper’s intent. Why we care.

Retail 96
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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

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Walmart’s omnichannel roadmap for Walmart Connect

Martech

They’ve since built out their e-commerce channels in an attempt to keep up with Amazon and D2Cs. Advertising through a retail chain piggybacks on the brand efforts that Walmart launches on their own. Last holidays, Walmart tapped into increased attention about AR technology by launching its own Gift Finder AR experience.