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Chase launches media network

Martech

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. The post Chase launches media network appeared first on MarTech. Get MarTech! In your inbox.

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? Bullseye Product Launches: Tactical Tips From Expert Operators to Nail Your Next Launch

Sales Hacker

The greatest technology does not always win. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Accordingly, the recruiting of beta customers and roadmap selling happen earlier, providing for customer quotes as part of the launch.

Launch 100
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Google AR beauty ads now let brands promote lip, eye products

Search Engine Land

This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. Consumers can now try out different at-home hair colors from the L’Oreal suite of brands using Google’s AR technology. Why we care. New beauty features for shoppers. Foundation.

Promote 91
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TikTok launches enhanced ad placement controls

Search Engine Land

Category Exclusion only applies to content that doesn’t breach TikTok’s Community Guidelines – for example, although the platform does now allow the promotion of gambling services, content featuring gambling in entertainment, such as movies, is allowed. Technology. Vertical Sensitivity. Fashion/Retail. Financial Services.

Gambling 102
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4 key strategies for NFT brand launches

Martech

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Select the right technology partner.

Launch 119
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SEO during website development and post-launch: Key considerations

Search Engine Land

Offsite promotion Building a strong site is great, but don’t forget about the value of how the rest of the internet views your site. Your link profile is always changing and should be worked on consistently to maximize offsite promotion opportunities. Slowing down between launches or redesigns will put you at a disadvantage.

Launch 97
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Salesforce launches pilot NFT cloud

Martech

Adam Kaplan, SVP emerging technology at Salesforce, explained the benefit to brands at a pre-Connections press conference. Commerce for Customer Service, giving service agents a full view of order history and enabling them to provide a superior post-purchase experience issuing, for example, returns, exchanges and promotions.

Launch 106