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MarTech Salary and Career Survey: More promotions and more layoffs

Martech

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. Although unemployment remained very low overall and the economy grew, some businesses — especially those in technology and media — cut both jobs and spending. a layoff or dismissal). No registration is required.

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Google promotes Liz Reid to head of Search

Search Engine Land

Google told us that he will remain deeply involved in Google’s broader efforts around content understanding, ranking and exploring how new AI technologies can enhance Google Search. Nayak is becoming Chief Scientist, Search, where he will continue to advise and focus on technical challenges in Search.

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Frequent promotions and salary increases contribute to thriving martech careers

Martech

Given that one-third of our respondents were promoted or got a new job in the past year, relatively high happiness levels seem justified,” said Scott Brinker, VP platform ecosystem at HubSpot and editor at chiefmartec.com. Dig deeper: Marketing technologists earn more on average than marketers Promotions. Churn accelerated in 2022.

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Google AR beauty ads now let brands promote lip, eye products

Search Engine Land

Consumers can now try out different at-home hair colors from the L’Oreal suite of brands using Google’s AR technology. The post Google AR beauty ads now let brands promote lip, eye products appeared first on Search Engine Land. The platform will soon be adding more brands to its roster, including Splat and Revlon. Foundation.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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How to Promote Youtube Videos in 2024

The Digital Technology

It has been found in the studies of Wyzowl that 91% of the potential customers want to see videos from the … How to Promote Youtube Videos in 2024 Read More » Here is an outstanding marketing fact to start with, your potential customers love video marketing more than traditional marketing.

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Marketers are regularly promoted and deeply rewarded

Martech

He continues: “Competitive compensation packages, fast and frequent promotions and overall satsifaction for professionals in this field are a testament to how highly valued these roles are.” We posed more than 20 questions related to career roles, salary, technology and job satisfaction — or dissatisfaction.

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