The Power of Cohesion: Building the Ideal B2B Customer Experience
Heinz Marketing
MAY 20, 2024
The ideal outcome extends into the advocacy stage, where satisfied customers become brand champions, spreading positive word-of-mouth and potentially leading to upsell or cross-sell opportunities. But how do you determine what your customer needs to move from one end of the funnel to the other? Every role is as important as the next.
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