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Chase launches media network

Martech

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: Why we care about retail media networks Data. Non-retail media platform. Get MarTech!

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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. They’re all at different stages.

Retail 95
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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Dig deeper: CTV is growing, but not like retail media networks In-app ads. Rokt technology. Why we care.

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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Chances are you’ve come across referral marketing promotions for years.

Referrals 124
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Kraft Heinz and Gatorade tap in-store video screens for March Madness

Martech

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. In-store network. Why we care.

Retail 92
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Why a Google search revolution never happened

Search Engine Land

Two new reports paint two entirely different pictures of Google before – and since – the launch of ChatGPT. So if Google had this AI technology ready more than two years ago, perhaps Google’s leadership felt it wasn’t as ready as those researchers did. Love it or hate it, ChatGPT was revolutionary technology.

Launch 103
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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.