Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 81

Campaign Launch Drivers/motivators Promote 81

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Martech

JUNE 8, 2022

Adam Kaplan, SVP emerging technology at Salesforce, explained the benefit to brands at a pre-Connections press conference. Commerce for Customer Service, giving service agents a full view of order history and enabling them to provide a superior post-purchase experience issuing, for example, returns, exchanges and promotions.

Launch 106

Launch Commission Retail Campaign 106

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization.

B2B 110

B2B Customers Teamwork Campaign 110

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Technology used. Technology used. Technology used. It was a great question. Immerse yourselves.

Campaign 103

Campaign Gaming Education Technology 103

Salesforce

AUGUST 18, 2021

The good news is marketers can still earn attention with the right sales promotion tips, especially when those deals are personalized. By definition, a sales promotion is an activity applied for a predetermined, limited period of time, with the aim of increasing consumer demand and stimulating sales. Are you ready?

Promote 98

Promote Objectives and Key Results Sales Campaign 98

Veloxy

JUNE 7, 2021

Email marketing might be an effective way to promote your business. With that in mind, here are 25 of the best cold email subject lines for you to try in your next email campaign. The phrase “a personal note” conveys the sense of something essential and personal instead of promotional.

Launch 300

Launch Promote Technique Sports 300

Search Engine Land

APRIL 22, 2024

For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. Top 10 advertisers by search activity.

Gambling 96

Gambling Entertainment Retail Launch 96

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Salesforce

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Promote efficient growth by focusing on high-potential and high-revenue accounts. Without surplus financial resources, risk can increase.

Promote 98

Promote Growth Objectives and Key Results Up-sell 98

Search Engine Land

FEBRUARY 1, 2024

Google launched substantial updates to asset management and creation for Responsive Search Ads (RSAs), including: The ability to display a single headline. Associate up to three headlines and two descriptions at campaign level. Campaign level update. Implement account-level automated assets. Why we care. Headline update.

Campaign 98

Campaign Launch Promote Start-ups 98

Search Engine Land

OCTOBER 23, 2023

These changes aim to save time and offer better control in managing automated campaigns. Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Audiences Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps.

E-commerce 126

E-commerce Launch Campaign Retail 126

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. Seasonal trends impact consumer behavior. New competitors.

Retail 102

Retail Campaign Strategize Strategic planning 102

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Commission Non-Profits Trust 109

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Salesforce

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. These insights can inform future campaigns.

B2B 136

B2B Campaign Technology Technology 136

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Pluto 5000 , a technology company building the next generation of the internet, has announced the public beta launch of Cartographer AI Explorer.

Launch 97

Launch Campaign Engineering Account management 97

Salesforce

MARCH 7, 2024

As someone in this segmented group, I could receive emails offering exclusive California-based fitness events, personalized workout plans for beginners (considering my recent subscription), or promotions on fitness gear tailored to my interests. Different segments might respond better to various tones, styles, or even promotional offers.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Technology brands came in second at 15%. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.

Gambling 118

Gambling Entertainment Gaming Campaign 118

Martech

JANUARY 18, 2024

Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. Promoting an innovative culture. Prioritize must-have unified capabilities like customer profiles, campaign analytics, workflow and more. To overcome these challenges, focus on: Addressing these barriers.

Strategize 96

Strategize Growth Technology Technology 96

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 113

E-commerce Sports Campaign Launch 113

ConversionXL

SEPTEMBER 11, 2019

Poor promotion. If you can promote your webinar the right way, you can gobble up more viewers and increase conversions. Email is the primary promotion channel for most webinars—not just for initial sign-up but for pre- and post-webinar reminders, and everything in between. A major reason? Image source).

Promote 87

Promote Process Education Prospecting 87

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. ad campaigns and creator marketing activations. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. About 60% of TikTok users in the U.S.

B2B 107

B2B Launch Campaign Entertainment 107

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. Why we care. Get MarTech! In your inbox.

Retail 78

Retail Networking Campaign Technology 78

Search Engine Land

DECEMBER 26, 2022

The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. Gmail campaigns to stop running on June 28. Google announced in January that dedicated Gmail campaigns will no longer run as of June 28.

Launch 100

Launch Campaign Promote Government 100

Martech

SEPTEMBER 21, 2021

Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. Early this year, Taco Bell made headlines for being an early adopter of NFT-based promotions.

Gaming 123

Gaming Promote Launch Technology 123

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 103

Sports Non-Profits Campaign Launch 103

Search Engine Land

OCTOBER 25, 2022

Advertisers will be able to use connected TV campaigns to target viewers across YouTube and “most” other connected TV apps. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

E-commerce 93

E-commerce Launch Campaign Retail 93

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. At the same time, almost 95% of them tend to fail.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Salesforce

NOVEMBER 16, 2023

Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Both the referrer (the advocate) and the new customer get rewarded if the promotion actions happen. Chances are you’ve come across referral marketing promotions for years.

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

JULY 13, 2023

So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. Stability AI , which runs the image-generating model Stable Diffusion, launched Stable Doodle which turns sketches into “visually pleasing” images. It’s available through ClipDrop.

Product 85

Product Commission Promote Campaign 85

Highspot

JANUARY 22, 2024

At its core, a go-to-market strategy is the roadmap that outlines how a company will introduce and deliver product launches to new markets or existing ones. Maximizes the impact of promotional activities by reaching the right audience. Targeted Audience Engagement Enables precise identification and understanding of the ideal customer.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

At its core, a go-to-market strategy is the roadmap that outlines how a company will introduce and deliver product launches to new markets or existing ones. Maximizes the impact of promotional activities by reaching the right audience. Targeted Audience Engagement Enables precise identification and understanding of the ideal customer.

Go To Market 52

Go To Market GTM Promote Technique 52

Search Engine Land

SEPTEMBER 5, 2023

In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling.

Represent 135

Represent Territory Technology Technology 135

Salesforce

SEPTEMBER 13, 2023

Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Waterfall Segmentation After launching Nested Segments this year, we’re excited to now bring Waterfall Segmentation to Data Cloud.

Referrals 136

Referrals Strategic partnership CRM Launch 136