Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

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Search Engine Land

APRIL 11, 2024

Technology. TikTok also expanded its partnerships with DoubleVerify (DV), Integral Ad Science (IAS), and Zefr to include post-campaign measurement of these new controls Unified TikTok Ads Manager hub. TikTok now offers 11 verticals to choose from: Pets. Fashion/Retail. Financial Services. Automotive. Professional Services.

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Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g.,

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Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

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Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. vcita , is adding BizAI to its SMB-focused technology platform for SMBs. The post This week’s AI-powered marketing technology releases appeared first on MarTech. ” Get MarTech!

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Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Determine goals for your brand’s NFT campaign.

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Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Users can measure campaign reach, gain rich audience insights, view campaign frequency and analyze overall campaign impact. Get MarTech! In your inbox.

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Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. springbig’s AI Assistant lets cannabis retailers leverage artificial intelligence to write content for their email campaigns. Get MarTech! In your inbox.

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Technology Technology Retail Campaign 93

Search Engine Land

AUGUST 31, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. What is Keyword Suggestions. What it looks like.

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ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

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Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. Google launched Bard last month to compete with Microsoft-backed OpenAI’s ChatGPT, a chatbot capable of generating convincingly human-like responses.

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Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. However, this process requires more time and attention to manage. Next steps.

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Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

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Martech

SEPTEMBER 1, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. What is Keyword Suggestions. What it looks like. Get MarTech!

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Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

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Martech

FEBRUARY 7, 2023

First, marketers can use this technology to automate a process like the generation of emails or the scheduling of when those emails go out to customers,” Holub said. This is why CDP technology like mParticle, Oracle and others goes hand-in-hand with AI. Holub’s AI startup Vidora was acquired by mParticle in 2022. Get MarTech!

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Martech

JUNE 15, 2022

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases. What it does. Get the daily newsletter digital marketers rely on.

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Launch E-commerce Product Campaign 89

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. They aren’t just part of a campaign, they can be an event or focal point that generates buzz. Seasonal push.

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Search Engine Land

JULY 31, 2023

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Here are five tips to ensure your programmatic campaign is as successful as possible. Aligning your objectives with your campaign strategy from the outset is key.

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Martech

JUNE 8, 2022

Adam Kaplan, SVP emerging technology at Salesforce, explained the benefit to brands at a pre-Connections press conference. Marketing Cloud news was less eye-catching, but included: Triggered campaign messages allowing personalized customer engagement based on product catalog and behavioral triggers.

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Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Technology used. Technology used. Technology used. It was a great question. Immerse yourselves.

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Search Engine Land

AUGUST 2, 2023

Background music and sound effects can help bring an advert to life, significantly enhancing engagement, making it a vital aspect of any campaign. Meta posted a statement on its official blog to unveil its new technology. The post Meta launches new AI tool that creates music using text prompts appeared first on Search Engine Land.

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Martech

SEPTEMBER 28, 2021

If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. More from the MarTech Conference >> ABM as a campaign. Didner suggests that in order for marketing teams to activate their creativity in support of sales they should think of ABM in terms of campaigns. “As

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Search Engine Land

APRIL 4, 2023

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way.

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Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

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Martech

APRIL 7, 2022

This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. Using this technology, animated ads are updated according to the context of the website or app in which the ad appears. Read next: How DCO works in CTV campaigns. What it does. Demand for DCO.

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Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content.

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Launch Campaign Engineering Growth 94

Sales Nexus

AUGUST 23, 2021

When done right, it could yield advantages to your B2B marketing campaigns. And it’s starting to trickle into B2B campaigns as well. And it’s starting to trickle into B2B campaigns as well. Why have you added SMS marketing into your platform and how are B2B marketers using that technology?

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Campaign B2B Cold Call Technology 119

Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

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Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

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Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

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Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. What they do. Read next: How to choose and implement a CDP.

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Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

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SalesLoft

MARCH 6, 2024

There are, however, 5 key steps to consider when building out and launching your own account-based marketing strategy, based on the proven success we’ve had using them at Salesloft. Choose a full-stack technology platform that supports your ABM strategy Now that you’ve found the right accounts, use a full-stack tech platform to target them.

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ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

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Martech

FEBRUARY 17, 2022

While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product. Changing creative and messaging in QR code campaigns.

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ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

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