Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding. What is a Product Launch? Congratulations!

Launch 59

Launch Negotiate Product GTM 59

Search Engine Land

APRIL 29, 2024

Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. With this knowledge, you can create highly targeted campaigns that resonate with prospects personally, driving higher engagement and conversion rates. This also includes short-form videos.

B2B 97

B2B Lead generation Education Campaign 97

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Product 103

Product Objectives and Key Results Strategize Technology 103

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Retail 107

Retail Campaign Strategize Strategic planning 107

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 116

E-commerce Sports Campaign Launch 116

Martech

MARCH 19, 2024

The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. Campaign creation and deployment.

Customers 97

Customers Campaign Repeat business Referrals 97

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. As a result, the FTC has banned the pharmacy chain from using the technology for five years. And now, this week’s AI-powered marketing technology releases.

Sports 78

Sports Technique Campaign Technology 78

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. Looking back at ChatGPT’s debut ChatGPT launched on Nov. The technology’s ability to quickly generate high-quality text has been a boon for marketers, saving time on ideation and execution of projects.

Objectives and Key Results 118

Objectives and Key Results Campaign Launch Strategize 118

Veloxy

NOVEMBER 15, 2022

Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Meanwhile, it can facilitate target marketing campaigns to generate a 124% increase in sales leads. Keep it for high-value accounts. The 5 key features are detailed below: 1.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. AI operations (AIOps) refers to the application of artificial intelligence technologies to enhance and optimize business operations and workflows. Analyzing campaign performance data. First, what is AIOps?

Government 111

Government Objectives and Key Results Campaign Legal 111

Martech

JUNE 28, 2023

In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.

Agriculture 111

Agriculture Gambling Hospitality Networking 111

Heinz Marketing

OCTOBER 25, 2023

Set Your Go-To-Market Strategy Up For Success While today’s technology has made getting in front of your customers easier, it’s also made it more difficult to catch and keep their attention. Don’t assume you have to stick to the same channels and campaigns just because it’s what worked in the past.

Go To Market 112

Go To Market Launch Strategize Follow-up 112

Martech

SEPTEMBER 28, 2021

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. However, if done well, it could help many advertisers better understand which campaigns and ads are contributing to overall success throughout the funnel. Read more here.

Launch 74

Launch Assembly Line CRM Conversion 74

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. In the early 2000s, thought leaders emerged in the email marketing community to preach the gospel of relevant content, one-to-one email campaigns and lifecycle messaging.

Retail 126

Retail Niche Objectives and Key Results Technology 126

Martech

SEPTEMBER 22, 2021

In covering the next phase of NFT marketing (the early adoption “novelty” phase concluded at the beginning of the year with Taco Bell), I checked in with Chris Georgen, founder and Chief Architect of Topl, which uses blockchain technology to help businesses measure value chains. Chris Wood, Editor. Burger King is getting real with NFTs.

Gaming 112

Gaming Launch Finance Campaign 112

Salesforce

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data. Let’s take a deeper look.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

JUNE 9, 2023

We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Was MarTechBot innovation? Would it be useful? Did anyone care?

Technology 95

Technology Technology Niche Conversion 95

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. Those people will get extra benefits, be integrated into campaigns, and get event invites. Drata launches products frequently, with 20+ frameworks and a big product release every quarter.

Cross-sell 90

Cross-sell Strategize Campaign Education 90

Martech

OCTOBER 16, 2023

Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. But with the rampant adoption of more data and information, better technology and greater sophistication, we need to rethink. Lack of prompt delivery will skyrocket calls to your customer service. I’m glad you asked!

Cross-sell 132

Cross-sell Retail B2C Strategize 132

Search Engine Land

DECEMBER 28, 2023

This feature, considered the “next generation of Discovery campaigns,” brings new elements such as enhanced ad creation flow, additional inventory, and insights. Unlike Discovery campaigns, which were limited to images, carousels, or product data feeds for creatives, Demand Gen allows the use of videos.

Retail 126

Retail X-functional Launch Non-Profits 126

Martech

FEBRUARY 15, 2024

Step 1: Assessment and strategic alignment Clarify the business objectives with executives of both brands This seemingly obvious step should clarify the guiding principles you need to integrate a new brand effectively. What current and near-future marketing campaigns do you need to support?

Objectives and Key Results 91

Objectives and Key Results Cross-sell Campaign Strategize 91

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. At the same time, almost 95% of them tend to fail.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

JULY 18, 2023

Many retailers are launching RMNs, and not just big national chains. A closer look at the Sam’s Club MAP shows how marketers can capitalize on close customer relationships and technology provided through strategic partnerships when they select an RMN as part of their omnichannel strategy. Why we care. Brand Amplifier features.

Retail 87

Retail Networking Strategic partnership Campaign 87

Martech

SEPTEMBER 7, 2022

There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. “How?” ” you might ask.

B2B 106

B2B Gaming Education Technology 106

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. And not just art, Microsoft has launched an AI tool on GitHub, called Copilot, that helps coders write software. That has all changed, almost overnight. For example, asking ChatGPT 3.5

Campaign 125

Campaign Launch Represent Strategize 125

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. Strategic thinking is essential to email success. What’s the newest technology? What’s missing? Do they like our emails?

Strategize 87

Strategize Growth Campaign Legal 87

Lead Fuze

JUNE 15, 2023

Understanding what a market research agency does can improve bottom-line performance with strategic decisions backed by quality professional-grade marketing research. These agencies offer various services, including interviews, consultancy, workshops, focus groups, and survey campaigns. But why stop there?

Strategize 52

Strategize Angle Lead generation Growth 52

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . Too often, martech vendors will tout being an “all-in-one platform” or a “complete technology suite”, but that is rarely the case. My team was only running five to six campaigns per month.

Technology 96

Technology Technology Campaign Strategize 96

Martech

FEBRUARY 7, 2024

As agile marketing teams progress into the future, I predict that team members will become more strategic and well-rounded and utilize AI as additional “team members” to perform more mundane tasks, such as ideating on content or drafting an email. Part of the marketing strategy is to launch co-branded ads with retailers.

X-functional 109

X-functional Cross-sell Territory Retail 109

Martech

OCTOBER 20, 2022

Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily. “The field of marketing technology has expanded enormously over the past five years,” said Scott Brinker, the voice behind ChiefMartec.com. ” What is a marketing technologist? .

X-functional 88

X-functional Objectives and Key Results Technology Technology 88

Martech

OCTOBER 14, 2022

There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns. Balancing strategic vs. tactical initiatives. Processing.

Non-Profits 114

Non-Profits E-commerce Strategize Consult 114

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision.

Objectives and Key Results 99

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 99

Heinz Marketing

DECEMBER 14, 2021

Do you know what tech your team uses for daily marketing activities and campaigns? Digital marketers must leverage their marketing technology ( martech ) stack in order to increase their reach, manage data, and engage with new customers. Strategize First. Email Marketing: Email campaigns are a tried-and-true marketing channel.

CRM 113

CRM Campaign Prospecting B2B 113

Search Engine Land

FEBRUARY 24, 2023

LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile? from accessing YouTube.

Negotiate 130

Negotiate Launch Electricity Networking 130

Martech

AUGUST 24, 2021

Wearable technology company Fitbit was using Jira for project management, and was looking to increase efficiency for future product cycles. When] I send out weekly reports that share updates on launch progress,any team can scan them to see if they’re reflecting their needs and deadlines. It helps ensure no team gets left out.”.

Launch 117

Launch Technology Technology Meeting 117

Martech

MAY 13, 2022

The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). But for mobile marketing to be effective, it needs to be strategic. Tips to get the best out of mobile campaigns.

Retail 117

Retail Appointment Campaign Technology 117

Salesforce

NOVEMBER 16, 2023

Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. As you set up your referral programs, look for software that uses AI to surface insights and helps you make sense of your data to help you build strategic targeting parameters.

Referrals 124

Referrals E-commerce Promote CRM 124