Martech

MAY 25, 2022

But do you have the right technology to achieve your goals? As you evaluate your martech stack, you might realize that you need to do more than use the right technology — you need to optimize it. Optimization science is harnessing the full potential of customer-facing technology. Selecting the right technology platform.

Technology 108

Technology Technology Objectives and Key Results Construction 108

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding. What is a Product Launch? Congratulations!

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Launch Negotiate Product GTM 59

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Product 104

Product Objectives and Key Results Strategize Technology 104

Highspot

JULY 10, 2023

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

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Launch Appointment Engineering User Experience 52

Highspot

APRIL 18, 2023

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact.

Launch 52

Launch Customers Government Strategize 52

Highspot

SEPTEMBER 17, 2019

SEATTLE, September 17, 2019 — Highspot, the sales enablement platform that reps love , today announced its Fall ‘19 Release introducing the general availability of SmartPage technology, which gives go-to-market teams context alongside content so they can have the most effective customer conversations. ” Availability. About Highspot.

Technology 56

Technology Technology Launch Go To Market 56

Highspot

NOVEMBER 17, 2021

146 on the Deloitte Technology Fast 500 , a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, now in its 27th year. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance and improves rep ROI.

Technology 98

Technology Technology Growth Strategize 98

Lead Fuze

JUNE 26, 2023

Launching a successful marketing agency can be a daunting yet rewarding endeavor. Launch a successful marketing agency today. But don’t be daunted – with careful strategizing and a competent team, it can be done. But don’t be daunted – with careful strategizing and a competent team, it can be done.

Launch 52

Launch Niche Promote Clients 52

Highspot

MAY 5, 2020

SEATTLE, May 5, 2020 /PRNewswire/ — Highspot, the sales enablement solution that reps love, today announced the launch of its Austria, Germany and Switzerland (DACH) operations, headquartered in Munich. We empower companies to elevate customer conversations that drive strategic growth. About Highspot.

Launch 52

Launch Territory Strategize Technology 52

Veloxy

NOVEMBER 30, 2023

This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. On the other hand, inside sales teams leverage technology-driven solutions. Analyze territories strategically, considering factors like customer density, buying behaviors, and competition.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Highspot

SEPTEMBER 21, 2021

Challenger, Corporate Visions, Sandler and more than 20 leading sales organizations launch new Enablement Packages on the Highspot Marketplace. Achieving it requires a prescriptive approach to positive behavior change and skill development,” said Jake Braly, VP Strategic Alliances and Partner Sales, Highspot. SEATTLE, Sept.

Launch 52

Launch Customers Strategize Sales 52

Martech

APRIL 19, 2024

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Budget friendliness: Local advertising is often more accessible for small businesses.

Retail 109

Retail Campaign Strategize Strategic planning 109

Highspot

SEPTEMBER 15, 2020

Based in Paris, France, Shift Technology adopted Highspot because of the platform’s ease of use, analytics, and integration with Salesforce.com. ” Shift Technology has a global sales organization, serving the world’s leading insurers across the US, EMEA, LATAM, and APAC. About Shift Technology. About Highspot.

Technology 52

Technology Technology Product Sales 52

Martech

SEPTEMBER 28, 2021

About the last thing I did before I signed off was catch the live presentation by Larry Ellison explaining the Oracle Fusion Marketing launch. B2B Marketing has become increasingly systematic driven by the over-adoption and over-reliance on technology. The post What is the significance of Oracle’s Fusion Marketing launch?:

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Launch Assembly Line CRM Conversion 76

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform.

Launch 52

Launch High impact Go To Market Pitch 52

Search Engine Land

DECEMBER 12, 2023

Leveraging its machine learning technology, Google then identifies the most effective combination of ads to serve for maximum reach and efficiency. With AI handling ad format decisions, marketers can focus more on strategic tasks, removing guesswork and optimizing their efforts. Why we care. What are video reach campaigns?

Campaign 119

Campaign High impact Strategize Launch 119

Martech

JANUARY 25, 2024

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. As a result, the FTC has banned the pharmacy chain from using the technology for five years. And now, this week’s AI-powered marketing technology releases.

Sports 80

Sports Technique Campaign Technology 80

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Also, inquire about future features, the product roadmap, and launch dates.

Strategize 108

Strategize Technology Technology Lead generation 108

Highspot

OCTOBER 3, 2019

They leverage technology to propel sales success. To show you the difference that the right tech can make, we asked real-world users to share how they’re using our newly released SmartPage technology to enable their customer-facing teams, prove ROI, and ultimately drive strategic growth. Guide Your Sales Team.

Technology 60

Technology Technology Strategize Sales 60

Heinz Marketing

OCTOBER 25, 2023

Set Your Go-To-Market Strategy Up For Success While today’s technology has made getting in front of your customers easier, it’s also made it more difficult to catch and keep their attention. 3. Set the Right Budget Setting the right budget can make or break your go-to-market launch.

Go To Market 113

Go To Market Launch Strategize Follow-up 113

Sales Hacker

APRIL 27, 2020

Sales enablement best practices will get you started, but you need to be able to think strategically. Set priorities based on the org’s strategic objectives. For her, it’s more about validating that the project will move the needle on your goals: Does it align with the organization’s key strategic priority?

Strategize 88

Strategize Government Objectives and Key Results Sales 88

Salesforce

FEBRUARY 28, 2024

How can you ensure your next product launch promotes growth and creates new revenue potential? And they used Salesforce technology and AppExchange partners to help give back. Sure, sometimes you don’t need to reinvent the wheel, but even the same wheel can benefit from strategic enhancements.

Product 59

Product Non-Profits Launch Finance 59

Martech

OCTOBER 11, 2023

Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial director of MarTech, paint a vivid picture of how master data management goes beyond technology.

Technology 115

Technology Technology Strategize Launch 115

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. Strategic ad placement: Position your ads in locations where your target audience frequents.

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E-commerce Sports Campaign Launch 117

Martech

OCTOBER 16, 2023

Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. But with the rampant adoption of more data and information, better technology and greater sophistication, we need to rethink. Lack of prompt delivery will skyrocket calls to your customer service. I’m glad you asked!

Cross-sell 132

Cross-sell Retail B2C Strategize 132

Salesforce

FEBRUARY 14, 2024

It doesn’t really matter how great the technology is. It doesn’t really matter how great the technology is. At launch, Autodesk’s AI implementation was well received, yet engagement fell over time as the excitement cooled. Trust is critical to the success of any business initiative.

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Trust Technology Technology Strategic planning 105

Miller Heiman Group

JULY 9, 2018

Sellers need technology and a methodology to succeed. But here’s the problem: No sales technology on the market is connected to a successful sales methodology. Without that linkage, we continue to see lackluster sales technology adoption rates and general frustration with data and analytics that don’t move the organization forward.

Strategize 51

Strategize Sell Technology Technology 51

Highspot

FEBRUARY 22, 2024

3 Components of S&OP S&OP’s success hinges on people, technology, and process. The technology, including ERP and AI, ensures forecast accuracy. For instance, marketing and production teams might collaborate on product launches to ensure availability aligns with promotional activities. The people must collaborate.

Manufacturing 52

Manufacturing Finance Objectives and Key Results Sales 52

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. Looking back at ChatGPT’s debut ChatGPT launched on Nov. The technology’s ability to quickly generate high-quality text has been a boon for marketers, saving time on ideation and execution of projects.

Objectives and Key Results 113

Objectives and Key Results Campaign Launch Strategize 113

Martech

JANUARY 21, 2022

Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Imagine this scenario: You and your team go through a proper technology selection process.

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Technology Technology Strategize Launch 100

Martech

MAY 30, 2023

One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. Previously Lindsey was Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world’s largest brewer.

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Entertainment Sports Gaming Technology 117

Martech

NOVEMBER 14, 2023

In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. I also expect companies will apply this technology in reasonable ways. Spending on technology might get pulled back in some areas but increase in others.

Retail 127

Retail Niche Objectives and Key Results Technology 127

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting to innovative technologies that transform the writing process.

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Angle Launch Meeting Technology 103

Salesforce

APRIL 25, 2023

Data analysis and emerging technologies 2. Adaptability and strategic problem solving Advice for climate job seekers Sustainability job openings are on the rise, and it’s never been a more exciting time to build a career in climate action. Project management 3. Multi-cultural literacy 4. Communication and collaboration 5.

Strategize 98

Strategize Relationship building Technology Technology 98

Martech

JUNE 28, 2023

In all of the hype associated with this latest technology wave, a significant trend is occurring across industries that could significantly change the impact of AI — the retirement of the knowledge worker. We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact.

Agriculture 113

Agriculture Gambling Hospitality Networking 113

Highspot

NOVEMBER 7, 2019

41 on Deloitte’s Technology Fast 500 , a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 25th year. Highspot leads the sales enablement category with its technology innovation and unparalleled customer satisfaction. SEATTLE, Nov.

Technology 61

Technology Technology Legal Networking 61

Highspot

NOVEMBER 21, 2019

Fortunately, technology has kept pace. Here is advice from expert practitioners on you can use sales enablement technology to set your company — and yourself — up for success. To combat poor adoption, enablement practitioners are using sales enablement technology to create seamless, personalized rep experiences.

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Technology Technology Launch Sales 59