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How to Launch a Marketing Agency: A Comprehensive Guide

Lead Fuze

Launching a successful marketing agency can be a daunting yet rewarding endeavor. This approach allows you to consistently deliver high-quality work and position your agency as an expert in its niche. Launch a successful marketing agency today. If you’re a content creation wizard, specialize in content marketing.

Launch 52
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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch.

Campaign 256
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Advertising in local markets: A playbook for success

Martech

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns. Dig deeper: Niche advertising: 7 actionable tactics for targeted marketing 3.

Retail 102
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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. We’ll see companies release AI and GenAI components with niche functionality or niche solutions that bridge the gap between ignorance and sophistication for marketers.

Retail 122
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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

If you’re a startup building in this space, retention is a challenge, and you’ll need to be more strategic. Then GenAI comes out, and they’re able to easily plug into GPT and launch their version of Copilot called Co-counsel, which does a lot of tasks lawyers need to do routinely. But business stalled out at around $10M ARR.

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AI-powered content marketing: A startup’s guide to success

Search Engine Land

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. This surge underscores the recent rapid advancements in the technology. Digital tools can handle mundane activities, freeing human resources to concentrate on innovative and strategic tasks.

Pitch 124
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MarTechBot: Insights from real-world usage (so far)

Martech

We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Was MarTechBot innovation? Would it be useful? Did anyone care?