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Google launches new AI-powered features for Performance Max campaigns

Martech

Google Ads introduced six new AI-powered features for Performance Max campaigns. Google believes this will aid in identifying potential areas for strategic budget shifts. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Customer Value mode.

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How strategic martech integration drives business growth

Martech

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Enabling personalized content.

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How to build a hyper-precise audience-first ad campaign

Martech

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m.

Campaign 114
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Transform your B2B brand: 7 strategic insights

Martech

Rebranding is a major strategic undertaking for any organization. But listening to your customers will lead to other marketing gold: blogs, case studies, testimonial videos, campaign themes — and let’s not forget the development of new features and use cases or even entirely new products. However, the ROI can be enormous.

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LinkedIn launches enhanced audience insights and predictive analytics

Search Engine Land

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

Launch 116
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YouTube rolls out video view campaigns globally

Search Engine Land

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. What is VVC? In-feed ads. Shorts ads.

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TikTok launches new ad performance measurement tools

Search Engine Land

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

Launch 117