Salesforce

APRIL 7, 2022

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries. Finally, campaigns may need a local makeover as part of an international ecommerce expansion.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

ConversionXL

APRIL 28, 2021

But when we took a closer look, we discovered that, even if we scaled our email campaigns, the users who received our emails represented a measly 1% of our overall revenue. We launched our second campaign a week later, and the story got worse. This should look different for every product and business, so get creative.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

Search Engine Land

APRIL 18, 2023

Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing. This can provide a strategic advantage over the competition if they rely on paid search. Speed While developing organic visibility can take time, a PPC campaign can be created in days and ramped up in weeks.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 6, 2013

After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. Turns out, product isn’t the most critical thing for starting a business, it’s having customers to buy what you’re selling. image source.

Conversion 126

Conversion Minimum Viable Product E-commerce Customers 126

Hubspot

SEPTEMBER 19, 2018

In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic. Many businesses that are now household names — like Airbnb and Uber — took multiple launches to succeed. Your content, branding, and mission statement will attract people to your campaign and hopefully motivate them to back it.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78