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The Value of an MVP from a Business Acumen Perspective

The Advantexe Advisor

Oh, that’s easy and something I am going to take back to the job tomorrow; the company that launches first has the most strategic advantage, and gosh darn it, we should have had that minimum viable product (MVP) before our competitors.”. The Basic Concept: The Minimum Viable Product.

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Going International? Tips for Global Ecommerce Expansion

Salesforce

While it’s tempting to go full steam ahead to capture your global potential, it’s important to be strategic. In my experience, it’s most effective to first target a small number of strategic, high-potential growth countries. Activate and launch. There are many considerations (and pitfalls!) to keep in mind.

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How to Build a Beloved Product Without Email Marketing

ConversionXL

We launched our second campaign a week later, and the story got worse. Unlike a traditional minimum viable product (MVP), painted doors are mock features that allow us to see if users engage with them before we invest to build it. The open rate and click through rate dropped by more than half.

Product 151
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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing. This can provide a strategic advantage over the competition if they rely on paid search. Want to test a new product? Stop spending and traffic dries up Strategically easy to copy. Agile Speed provides agility.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. And for those who are ready to commit, CTA buttons are strategically placed down the page. On its official launch in 2014, it had 15,000 daily users.

Growth 113
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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. New product features are built with a variety of methods: Gut feeling (e.g., speaking to customers); Customer requests; Strategically, to attack a market. In other words, new features! Start small.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

After the product’s developed, the startup employes marketing to get attention, Sales to close deals, and perhaps a Director of Customer Service to field customer issues. Turns out, product isn’t the most critical thing for starting a business, it’s having customers to buy what you’re selling. image source.