SEO vs. PPC: Differences, pros, cons & an integrated approach
Search Engine Land
APRIL 18, 2023
Strategic advantage Visibility in organic search is not quick or easy – which is a good and a bad thing. This can provide a strategic advantage over the competition if they rely on paid search. Want to test a new product? Stop spending and traffic dries up Strategically easy to copy. Agile Speed provides agility.
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