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The 5 key pillars of AIOps in marketing

Martech

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Analyzing campaign performance data. For example, you may want to: Update metadata fields to capture key data on AI usage, including prompt ID, AI model used, and percentage generated by AI vs. humans.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. This helps players achieve objectives consistently, even when team members change. Positioning.

Campaign 149
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Unifying projects and products: The power of program management in martech

Martech

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Product 109
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ChatGPT for PPC marketers: 15 strategic prompts to use today

Search Engine Land

A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! You also know that AI tends to produce some pretty dumb results. Value proposition and key benefits. Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Risk-reversal element.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year.

Retail 132
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Account Based Selling: The Easy Guide for Beginners

Veloxy

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results? Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models.

Sell 246
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How to develop a winning B2B ideal customer profile

Martech

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. The table below outlines the key differences between an ICP and a buyer persona. ICP vs. buyer persona: Which is the way to go? Low-level titles.

B2B 123