Search Engine Land

APRIL 11, 2024

Technology. TikTok also expanded its partnerships with DoubleVerify (DV), Integral Ad Science (IAS), and Zefr to include post-campaign measurement of these new controls Unified TikTok Ads Manager hub. TikTok now offers 11 verticals to choose from: Pets. Fashion/Retail. Financial Services. Automotive. Professional Services.

Gambling 99

Gambling Launch Entertainment Sports 99

Martech

AUGUST 17, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Users can measure campaign reach, gain rich audience insights, view campaign frequency and analyze overall campaign impact. Get MarTech! In your inbox.

Technology 96

Technology Technology E-commerce Campaign 96

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Determine goals for your brand’s NFT campaign.

Launch 120

Launch Campaign Gaming Technology 120

Martech

AUGUST 10, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. vcita , is adding BizAI to its SMB-focused technology platform for SMBs. The post This week’s AI-powered marketing technology releases appeared first on MarTech. ” Get MarTech!

Technology 88

Technology Technology Campaign Launch 88

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 64

Campaign B2B Objectives and Key Results Represent 64

Search Engine Land

AUGUST 31, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. What is Keyword Suggestions. What it looks like.

Launch 103

Launch Campaign Engineering Technology 103

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. springbig’s AI Assistant lets cannabis retailers leverage artificial intelligence to write content for their email campaigns. Get MarTech! In your inbox.

Technology 89

Technology Technology Retail Campaign 89

Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. Google launched Bard last month to compete with Microsoft-backed OpenAI’s ChatGPT, a chatbot capable of generating convincingly human-like responses.

Campaign 97

Campaign Presentation Technology Technology 97

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. However, this process requires more time and attention to manage. Next steps.

Campaign 89

Campaign Launch Contact Engineering 89

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Campaign 77

Campaign Assembly Line Launch Government 77

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Campaign 81

Campaign Launch Drivers/motivators Promote 81

Martech

DECEMBER 6, 2022

Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. They aren’t just part of a campaign, they can be an event or focal point that generates buzz. Seasonal push.

Launch 112

Launch Campaign Up-sell Technology 112

Martech

SEPTEMBER 1, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. What is Keyword Suggestions. What it looks like. Get MarTech!

Launch 71

Launch Campaign Technology Technology 71

Martech

FEBRUARY 7, 2023

First, marketers can use this technology to automate a process like the generation of emails or the scheduling of when those emails go out to customers,” Holub said. This is why CDP technology like mParticle, Oracle and others goes hand-in-hand with AI. Holub’s AI startup Vidora was acquired by mParticle in 2022. Get MarTech!

Campaign 122

Campaign Promote Launch Technology 122

Martech

JUNE 15, 2022

This week, Attentive launched a new conversational product for SMS called Attentive Concierge. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases. What it does. Get the daily newsletter digital marketers rely on.

Launch 84

Launch E-commerce Product Campaign 84

Martech

JUNE 8, 2022

Adam Kaplan, SVP emerging technology at Salesforce, explained the benefit to brands at a pre-Connections press conference. Marketing Cloud news was less eye-catching, but included: Triggered campaign messages allowing personalized customer engagement based on product catalog and behavioral triggers.

Launch 106

Launch Commission Retail Campaign 106

Search Engine Land

AUGUST 2, 2023

Background music and sound effects can help bring an advert to life, significantly enhancing engagement, making it a vital aspect of any campaign. Meta posted a statement on its official blog to unveil its new technology. The post Meta launches new AI tool that creates music using text prompts appeared first on Search Engine Land.

Launch 95

Launch Campaign Engineering Technology 95

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Technology used. Technology used. Technology used. It was a great question. Immerse yourselves.

Campaign 103

Campaign Gaming Education Technology 103

Salesforce

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Search Engine Land

APRIL 4, 2023

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way.

Campaign 93

Campaign CTR Click Through Rate Construction 93

Martech

SEPTEMBER 28, 2021

If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. More from the MarTech Conference >> ABM as a campaign. Didner suggests that in order for marketing teams to activate their creativity in support of sales they should think of ABM in terms of campaigns. “As

Campaign 97

Campaign Objectives and Key Results Customers B2B 97

Martech

APRIL 7, 2022

This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. Using this technology, animated ads are updated according to the context of the website or app in which the ad appears. Read next: How DCO works in CTV campaigns. What it does. Demand for DCO.

Campaign 96

Campaign Launch Technology Technology 96

Sales Nexus

AUGUST 23, 2021

When done right, it could yield advantages to your B2B marketing campaigns. And it’s starting to trickle into B2B campaigns as well. And it’s starting to trickle into B2B campaigns as well. Why have you added SMS marketing into your platform and how are B2B marketers using that technology?

Campaign 119

Campaign B2B Cold Call Technology 119

Martech

OCTOBER 26, 2021

Twilio, the customer communications service company, has announced the launch of a new component of its Customer Engagement Platform, Twilio Engage. They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content.

Launch 89

Launch Campaign Engineering Growth 89

Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Campaign 78

Campaign Represent Clients Launch 78

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

Launch 84

Launch Entertainment Networking Technology 84

Martech

FEBRUARY 28, 2022

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. What they do. Read next: How to choose and implement a CDP.

Launch 82

Launch Service Consult Technology 82

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59

Launch Negotiate Product GTM 59

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

B2B 110

B2B Customers Teamwork Campaign 110

Martech

FEBRUARY 17, 2022

While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. One sign of the increased attention in QR codes is that the company recently launched a new CTV Dynamic QR Codes product. Changing creative and messaging in QR code campaigns.

Campaign 98

Campaign CTR Commission Follow-up 98

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

APRIL 29, 2024

Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. With this knowledge, you can create highly targeted campaigns that resonate with prospects personally, driving higher engagement and conversion rates. This also includes short-form videos.

B2B 90

B2B Lead generation Education Campaign 90

Search Engine Land

JANUARY 25, 2024

Meta’s Advantage detailed targeting is now available on all campaign objectives and optimizations. Leveraging AI in advertising can enhance campaign performance for advertisers. Affected campaigns. Campaigns that are optimized for Leads. Campaigns that are optimized for Leads. Why we care. Next steps.

Campaign 102

Campaign Launch Technology Technology 102

Search Engine Land

MARCH 12, 2024

Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing. They will now be displayed for you to review and add to your campaign during its construction phase. This solution is currently available for campaigns targeted to specific countries.

A/B testing 112

A/B testing Construction Gaming Campaign 112

Martech

FEBRUARY 15, 2024

Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns. It also has campaign metrics, faster creative launch and instant error validation. 6% still don’t know what AI is.

Territory 93

Territory Launch Campaign Represent 93

Search Engine Land

APRIL 22, 2024

For instance, if a company has positive sentiment but low search volume, focusing on campaigns to increase volume would be beneficial. Conversely, launching ads to counter negativity and promote a positive message could be effective for those with negative sentiments but high volume. Top 10 advertisers by search activity.

Gambling 96

Gambling Entertainment Retail Launch 96