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Amazon may launch ads on Prime Video

Search Engine Land

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. Currently, the company sells the majority of ads to retailers looking to promote products on Amazon’s search results. having made $9.5

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Attentive launches text-to-buy solution with Shopify’s Shop Pay

Martech

Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. This streamlines the process for brands’ SMS promotions, cutting out calls to action in the text that require the customer to jump to a website or app to move ahead in the buying process. What it does.

Launch 105
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

Think about the last decision you made about a product or service. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. Both the referrer (the advocate) and the new customer get rewarded if the promotion actions happen. And how is this done?

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How Five Companies Boosted Their Amazon Sales in 2024

Sales Pop!

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. Each post was strategically linked to a detailed blog post on their website, which then directed traffic to their Amazon services page.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

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How You Can Get Started With Email Marketing Today

Salesforce

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Those costs will fluctuate for your business, as you move in and out of busy times of the year, launch new products and services, and much more.