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Google Search adds new coupons, side-by-side deals and price insights

Search Engine Land

Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. ” Updated coupons and promotions. Google now has new coupons and promotions labels in the shopping search results.

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Your 2023 SaaStr New Years’ Resolutions

SaaStr

Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Launch a truly great second product. Launch a more valuable, new higher-end edition. Raising prices may or may not work for you. Promote your best, get extra grants to the best.

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Build-A-Bear using data to make itself into an all-ages brand

Martech

That’s why they launched HeartBox, an e-commerce play which the company says will let it move into “the adult-to-adult gift-giving and gift box market which has been meaningfully expanding over the past few years.” Read next: What you need to know to grow your e-commerce business.

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Walmart’s omnichannel roadmap for Walmart Connect

Martech

In the old days of brick-and-mortar-first, Walmart disrupted the retail space with scale and competitive pricing. They’ve since built out their e-commerce channels in an attempt to keep up with Amazon and D2Cs. Advertising through a retail chain piggybacks on the brand efforts that Walmart launches on their own.

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How You Can Get Started With Email Marketing Today

Salesforce

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Those costs will fluctuate for your business, as you move in and out of busy times of the year, launch new products and services, and much more. Let’s dig in.

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Subscription Management: What It Is & Why You Need It

Hubspot

Excited about the potential of subscription-based offerings, you convince your team to launch a new subscription service. From software-as-a-service (SaaS) providers to e-commerce platforms to media streaming services, managing subscriptions has become a critical part of successful business strategy.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Marketing playbooks work the same.

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