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Snapchat launches augmented reality tool Shopping Lenses

Martech

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Read more: 2022 Predictions: E-commerce everywhere. Upgraded AR experience.

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How marketers on Amazon can still launch and grow brands

Martech

Amazon is still the space to launch brands despite intense competition. Amazon remains a leading site for D2C brands and e-commerce sellers, claiming around 40% of online sales in the U.S. For brands, that means it’s still the place to launch products and connect with customers. Read next: E-commerce everywhere.

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Google Search adds new coupons, side-by-side deals and price insights

Search Engine Land

Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. Here is what that looks like: Price insights. Google also launched a new design and feature called price insights.

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Google shows shipping and return information in the search results

Search Engine Land

Google expanded the display of shipping and return information on Google Search text results for merchant sites while adding new reporting to Search Console to monitor and fix the structured data related to these e-commerce features, Google wrote. Now Google is saying this feature has been expanded to show more details.

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This day in search marketing history: February 10

Search Engine Land

This was the third confirmed update to the algorithm, which launched Jan. Google officially displays years in business in local pack 2021: After several months of testing, Google officially launched a label that showed how many years a business had been in operation. 19, 2012 and was updated Oct. 2010: Better in general.

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Walmart’s omnichannel roadmap for Walmart Connect

Martech

In the old days of brick-and-mortar-first, Walmart disrupted the retail space with scale and competitive pricing. They’ve since built out their e-commerce channels in an attempt to keep up with Amazon and D2Cs. Advertising through a retail chain piggybacks on the brand efforts that Walmart launches on their own.

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Build-A-Bear using data to make itself into an all-ages brand

Martech

That’s why they launched HeartBox, an e-commerce play which the company says will let it move into “the adult-to-adult gift-giving and gift box market which has been meaningfully expanding over the past few years.” Read next: What you need to know to grow your e-commerce business.