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Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)

Martech

Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. This is especially important in YMYL categories to convey E-A-T, although there are certain situations where it may not be needed.

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How You Can Get Started With Email Marketing Today

Salesforce

As the email campaign journey advances, an authentic connection of trust develops between your brand and your customers. That presents an opportunity for your brand to capitalize on and develop trust with audiences which lead to stronger relationships and better customer experiences. Let’s dig in.

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10 Best Subscription Billing Software

Hubspot

Price: HubSpot charges a percentage of each transaction, so you only pay for the service when you use it. Price: Free. Price: Zoho offers Basic at $49 per month, Standard at $99 per month, Professional at $249 per month, and Enterprise varies in pricing. Price: Lite at $8.50

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. This consistency creates familiarity, breeding trust that turns prospects into customers and customers into advocates. Consistency is equally critical for startups.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Four years ago, after launching and failing my first startup I realized I had a lot to learn. I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. Since you’ve earned their trust already, your goal here is to increase Customer Lifetime Value.

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13 best invoicing software to facilitate your payment process in 2022

PandaDoc

We’ve rounded up a list of the best invoicing software available and compared all their aspects, including price, features, user reviews, etc., Total amount due (this section includes pricing, purchase type, discounts applied, taxes levied, etc, etc.) Pricing: There is an option that allows you to use PandaDoc for free.

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