Spiro Technologies

JULY 14, 2022

The one conversation that makes most salespeople nervous, however, is the one about price. This nervousness usually stems from a belief that discussing price is an inflection point where the deal could go south, leaving them deal-less, quota-less, and, at least according to their lizard-brain, out on the street.

Price 105

Price Negotiate Quota Prospecting 105

Search Engine Land

FEBRUARY 1, 2023

OpenAI announced that its highly-anticipated paid version of ChatGPT has launched. Despite earlier pricing rumors reported in the media, ChatGPT Plus won’t cost $42 a month. Yesterday, OpenAI launched a new AI tool to detect AI-generated text. Called ChatGPT Plus, it will only be available for people who live in the U.S.

Launch 84

Launch Price Engineering Technology 84

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. It will display information such as product descriptions and pricing (in local currency). The post Reddit launches new ad products to boost conversions appeared first on Search Engine Land. Why we care. Product Ads.

Launch 85

Launch Conversion Product Engineering 85

Search Engine Land

NOVEMBER 1, 2022

Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. Here is what that looks like: Price insights. Google also launched a new design and feature called price insights.

Price 83

Price E-commerce Promote Launch 83

Martech

MARCH 31, 2022

Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. For instance, the company recently launched ads in golf carts in connection with golfer Greg Norman’s Shark Experience presented by Verizon.

Launch 81

Launch Territory Price Presentation 81

Martech

JULY 14, 2022

It remains to be seen if a lower-priced subscription with ads will entice value-seeking Netflix customers. A major player like Netflix getting into the AVOD space changes the entire equation for TV watchers comparing steep cable subscription fees with mounting prices for numerous a la carte streaming options. Why we care.

Launch 106

Launch Price Consult Gaming 106

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. The post Snapchat launches augmented reality tool Shopping Lenses appeared first on MarTech.

Launch 93

Launch E-commerce Retail Price 93

Martech

MARCH 29, 2022

IAP SKU provides insights into competitor strategies, price elasticity, consumer behavior and effective in-app purchase mechanisms. This means having in-app purchase capabilities that match competitors, as well as competitive prices. launches new solutions for the app ecosystem appeared first on MarTech. Processing.Please wait.

Launch 87

Launch Price Gaming Growth 87

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52

Martech

MARCH 22, 2022

Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. But, it all requires a lower price model on the adtech side for marketers at smaller organizations to get into this game. Read next: CTV’s ticket to March Madness advertising.

Launch 75

Launch Service Price Gaming 75

Martech

FEBRUARY 25, 2022

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 95

Launch E-commerce Transportation Retail 95

PandaDoc

DECEMBER 9, 2022

Pricing is a major force that impacts all facets of your business operations. In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. With that in mind, let’s review what not to do when it comes to pricing. Determine the full cost.

Price 52

Price Profit margin Legal Retail 52

Hubspot

FEBRUARY 11, 2022

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

Price 60

Price Profit margin Retail Up-sell 60

Search Engine Land

APRIL 10, 2024

New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S. Google uses this information for features such as sale price suggestions, automated discounts, and dynamic promotions. Why we care.

Product 117

Product Government Finance Price 117

Search Engine Land

MAY 3, 2024

After connecting your Google Ads account to a supported marketplace , merchants can launch fully-automated Performance Max campaigns promoting their marketplace product catalog across Google’s advertising channels. Google shared three: Use existing marketplace product data like images, descriptions and pricing in ads.

Represent 94

Represent Campaign Launch Promote 94

Martech

APRIL 19, 2024

Dig deeper: Adobe continues to roll out genAI capabilities across its platform It was released to all Adobe users this week after being announced and launched in beta in February, with subscription plans starting at $4.99 Don’t get too comfortable with that price, though. That said, the price point will be an important factor.

Price 88

Price Launch Engineering Presentation 88

ClickFunnels

DECEMBER 14, 2021

It’s a high-level outline of the order in which a customer is expected to purchase your products — rising in both value and price. From left to right, the product steadily increases in both value and price. Eventually, the customer reaches the big dollar sign where you offer your max value for the highest price.

Launch 278

Launch Sales Price Start-ups 278

Hubspot

APRIL 9, 2021

Choosing the right pricing for your product is a little bit like Goldilocks. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. But how can you get it just right ?

A/B testing 98

A/B testing Price Conversion Prospecting 98

Women Sales Pros

AUGUST 29, 2018

We hear from salespeople all the time who think price is the most important factor to buyers, and loyalty from working with preferred vendors and partners no longer exists. Price is only one piece of the puzzle and rarely the only determinant. But is this true? Let’s dig in to see what they had to say.

Price 93

Price Conversion Sales Trust 93

Search Engine Land

JUNE 29, 2023

These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said. Price match monitors. These new price match monitors show you a product’s price after you purchase that product.

Retail 116

Retail Price Launch Engineering 116

Search Engine Land

NOVEMBER 7, 2023

New pricing tools. Google has launched this new spot for exclusive shopping deals. New pricing features. Google is launching several new pricing capabilities to encourage conversions, including: A dedicated deals page that organizes millions of deals from thousands of brands and retailers in one place.

Conversion 101

Conversion Retail Launch Price 101

ClickFunnels

AUGUST 8, 2021

We have three pricing plans: The ClickFunnels plan costs $97/month. Pricing: Convertri offers one pricing plan that costs $99/month (paid monthly) or $75/month (paid annually). GetResponse has four pricing plans: The Basic plan costs $15/month for 1,000 subscribers. The Max plan comes with custom pricing.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Google has launched this new spot for exclusive shopping deals. New pricing features. Why we care. Dig deeper: Adobe forecasts 4.8% Annual Holiday 100 list.

Conversion 84

Conversion Retail Launch Price 84

Search Engine Land

NOVEMBER 29, 2023

During her tenure, she led the launch of Performance Max and Demand Gen, the overhaul of Google Analytics, and the implementation of pixel-less measurement for YouTube advertising. He claimed that for some queries, the tech giant may have even raised prices by as much as 10%.

Price 120

Price Engineering Launch User Experience 120

ClickFunnels

DECEMBER 27, 2022

Not only do they have insanely high-profit margins but you can also set the price much higher than people typically pay for books provided that you sell it independently and not on a marketplace like Amazon. We recommend experimenting with this idea on your own ebook sales page if you are offering several pricing packages. #3

Objectives and Key Results 130

Objectives and Key Results Launch Profit margin Price 130

Hubspot

MAY 11, 2018

Since their launch in 2009, the company has helped 15 million people pledge $3.7 Price: It’s free to create a project on Kickstarter, but if it’s successfully funded, Kickstarter applies a 5% fee to collected funds. Price: Indiegogo charges a 5% platform fee for all projects. Price: Crowd Supply has a variety of plans.

Launch 87

Launch Product Price Legal 87

Search Engine Land

APRIL 25, 2024

Across Meta’s “family of apps” (Facebook, Instagram, Messenger, WhatsApp), year-over-year: The average price per ad increased 6% Ad impressions increased 20%. This is likely why Meta is reportedly looking to launch ads in Threads later this year. By the numbers. Daily active users increased 7% to 3.24 Why we care.

Launch 88

Launch Growth Price Campaign 88

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The retailer is also exploring the possibility of launching ads on Prime Video. That’s just not what we do.”

Retail 120

Retail X-functional Launch Non-Profits 120

Search Engine Land

FEBRUARY 15, 2024

Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. Google has launched new carousel rich result for aggregators and suppliers for travel, local, and shopping queries. Carousel rich result for aggregators and suppliers.

Territory 111

Territory Launch Presentation Price 111

Search Engine Land

OCTOBER 11, 2022

Now available on Maps (mobile & desktop), after first launching on Search in Sept 2021. Visitors can also quickly compare admission prices across different partners. Edit ticket prices on Google Business profiles. Things to do Ads (also launched Sept 2021). Ticket booking links for attractions. Why we care.

Price 116

Price Launch Engineering Customers 116

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. There are advantages beyond higher pricing, with higher pricing being the smallest advantage. But when they pulled it open, only 20% of the lift was explained by higher pricing.

Product 95

Product GTM Cross-sell Commission 95

Salesforce

OCTOBER 31, 2023

You can launch a product without a go-to-market strategy, but buyers who really need your product might not see or appreciate its value. What do you offer (features, price, functionality) that your competitors don’t? Use AI tools to scan sales call transcripts for competitor mentions and pricing information.

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

SaaStr

APRIL 19, 2024

You launch shampoo and conditioner, which sells a million in the first year; that’s great, but it’ll never get there. Pricing Is Over-Discussed Founders want to know if there’s a sweet spot on pricing, but the topic is over-discussed. That’s how you approach pricing until you’re really big. You never catch up.

Engineering 101

Engineering Price Cross-sell Niche 101

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. Canva’s platform for businesses, Visual Suite, was launched 18 months ago. The company offers three main pricing plans — Canva Free, Canva Pro and Canva for Teams. Why we care.

B2B 113

B2B Customers Teamwork Campaign 113

ConversionXL

MAY 26, 2013

Most businesses struggle with their product pricing strategies. What’s the price elasticity like? How can I grow sales with the right pricing? Here’s one answer that you’re not going to like: there is no one magical pricing strategy. E-book pricing trilogy. The Pricing Trilogy. Don’t.

Price 111

Price Commission Launch Gaming 111

Hubspot

OCTOBER 28, 2019

There are dozens of different pricing strategies you can use in your business, and one of the more unique options is the price skimming strategy. Price skimming is an approach to pricing your products that capitalizes on novelty, timeliness, exclusivity, and/or innovation. What is Price Skimming?

Price 39

Price Profit margin B2B Entertainment 39

Search Engine Land

SEPTEMBER 21, 2023

Dream Screen YouTube is launching an experimental new feature that enables content creators to easily add AI-generated video or image backgrounds to YouTube Shorts. YouTube Create The platform is launching a new mobile app called YouTube Create to help make video creation easier. Here’s a recap of what it’s in store.

Launch 104

Launch Gaming Price Campaign 104