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Salesforce raising prices next month

Martech

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.

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5 Interesting Learnings from Domo at $320,000,000 in ARR

SaaStr

It launched in a much more competitive environment but still grew quickly and IPO’d back in 2018. 60% more users log-in to accounts with consumption-based pricing, and 50% of new customers are choosing consumption-based pricing. #4. So far, it seems to be working. So far, it seems to be working.

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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. To find it, do these calculations: Revenue = Sales amount × Average order value (or sales price) For example, you have signed 21 new contracts during the last year, with an average value of $7,500.

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How virtual data rooms benefit modern investment banking

PandaDoc

Use cases for investment banking data rooms include mergers and acquisitions (M&A), raising capital, seeking investors, and launching IPOs (initial public offerings). Any complex financial transaction that would be done by the bank in a physical location — raising capital, launching an IPO, mergers and acquisitions, etc. —

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37 questions to ask call analytics vendors during the demo

Martech

Are they included in pricing? Is access included in pricing? Pricing and support What is pricing based on? What is the minimum contract length? Is there a short-term contract or an ‘out’ clause if things don’t work out? What’s the long-term roadmap and launch dates? Get MarTech! In your inbox.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The retailer is also exploring the possibility of launching ads on Prime Video.

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Want to Build A Subscription Business? Ask Yourself These 3 Questions

Hubspot

First, A Refresher What we’re discussing here don’t include enterprise contracts, where you get paid millions a year by big clients. A one-off purchase like a sandwich is a non-starter (unless you're launching a wildly niche "mystery sandwich of the month" club.). Because subscription pricing also offers its unique set of perks.

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