The 5% Institute

JULY 6, 2023

Some opportunities in sales may include: Entering new markets or demographics. Embracing digital marketing channels. Targeting niche markets. By seizing these opportunities, sales teams can expand their reach and tap into untapped market segments, leading to increased sales and revenue. Absolutely!

Niche 52

Niche Objectives and Key Results Healthcare Sales 52

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. Be ready to build momentum using longer-tail keywords and addressing more niche audiences that can establish a base for growth. Competitive keywords: Where to start?

CRM 97

CRM Angle Niche Clients 97

SaaStr

AUGUST 13, 2023

A niche point not again in my Top 10, but a good one. If you are clearly #1 in the space with 70%+ market share, then sure, block the competition if you want. Integrate with and open your API to your competitors. Make it easy for customers to buy both you and your competitor together.

Niche 78

Niche Growth Pitch Market share 78

Martech

JULY 23, 2021

Yet, with WordPress dominating the CMS space with 65% market share, companies are going back to the drawing board and searching out new headless and hybrid CMSs. TikTok says “shares, likes, follows, and what you watch all play a role in what TikTok shows you.” Every second you hesitate or rewatch, the app is tracking you.”.

Niche 126

Niche Construction Manufacturing Government 126

The 5% Institute

AUGUST 1, 2023

Business Development Strategies for Success Identifying Target Markets and Niches Understanding the target market is essential for business development. It involves segmenting the market, identifying potential customer groups, and developing tailored strategies to meet their specific needs. Want To Close Sales Easier?

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Martech

JANUARY 25, 2022

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Challengers. Visionaries.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Lead Fuze

JULY 24, 2023

Note that while it provides an expansive view, accuracy may sometimes take a hit due to reliance on external data which might not fully align with one’s niche segment. This dual-pronged strategy provided valuable insights about potential customers and competitors alike – helping them refine their go-to-market strategy accordingly.

Strategize 52

Strategize Strategic planning Niche Growth 52

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 79

Non-Profits Profit margin Price Electricity 79

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) However, many do not feel prepared to actually drive growth in important areas like market share and gross margin.

Non-Profits 124

Non-Profits E-commerce Strategize Consult 124

Heinz Marketing

OCTOBER 22, 2021

[Shameless plug] One of our favorite podcasts is Sales Pipeline Radio , hosted by Matt Heinz, President, Heinz Marketing. It features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Attend an Event.

Pipeline 119

Pipeline B2B Niche Technology 119

SaaStr

JANUARY 26, 2020

Let’s listen to those decacorns: Zoom and Slack aren’t just niche applications like some of their predecessors. And they have far more market share and mind share than their predecessors. But let’s not only listen to Aaron, but now, Zoom and Slack have IPO’d. They are ubiquitous.

Niche 108

Niche Growth Product Up-sell 108

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

SaaStr

NOVEMBER 12, 2019

Not a brand all across the world, but enough folks in one segment, in one niche, will have good things to say about you. Well, someday it will, when you have say 50%+ market share. Now you won’t have a brand of any sort on Day 1, and probably not a mega-brand like Zendesk or Twilio for 5-6 years at best.

Referrals 78

Referrals Niche Growth Closing 78

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 116

Objectives and Key Results Retail Engineering Launch 116

Hubspot

NOVEMBER 2, 2018

Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). The Info-Seeking Market Share. The Product-Seeking Market Share. But not all search is created equal. So, Does Amazon Stand a Chance?

Territory 77

Territory Manufacturing Niche Market share 77

ConversionXL

SEPTEMBER 20, 2018

Perfect for hyper-niche solutions. If you currently use a sales-led GtM, a competitor with a more efficient customer acquisition model can deliver a more affordable price tag and steal your market share. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

OCTOBER 7, 2022

Similar to Figma capturing Adobe’s market share and landing a $20B exit, there is massive opportunity in markets dominated by old, slow-moving incumbents. There’s a lot of “dry powder” on the sidelines, but to get that, you have to know investors focusing on your niche—marketplaces, CRM, security enablement, etc.

Construction 79

Construction Growth Niche Meeting 79

Search Engine Land

JANUARY 19, 2023

Report: 2014 Was A Bad Year For Lyrics Sites In Google 2015: And 2015 was looking to be even worse for this niche. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. What Time Is The State Of The Union? Report: Google Leads U.S.

Engineering 98

Engineering Campaign Launch Represent 98

Hubspot

JUNE 14, 2022

And yet, shares within all of those markets are never evenly distributed. Certain products or services perform better than others — both in general and within specific niches. And most of what's reported in the New York Times can probably be found in the Boston Globe. Example of a First Mover Competitive Advantage.

X-functional 69

X-functional Territory Entertainment Price 69

Hubspot

OCTOBER 3, 2018

In fact, their brand names have become generic terms for all similar products in their niche. Search these forums to discover competitors in your niche. After Delta stopped serving peanuts and reduced legroom, JetBlue entered the market boasting about its gourmet snacks and expansive legroom. Step 3: Conduct competitor research.

Niche 91

Niche Hospitality Service Start-ups 91

Martech

NOVEMBER 18, 2022

As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. You’ll find that some potential products are geared more toward niche markets (i.e.,

Assembly Line 120

Assembly Line Launch Real Estate Electricity 120

ConversionXL

JANUARY 18, 2022

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. In 2017, the brand invested again in a redesign to distance themselves from incoming competitors.

Product 110

Product GTM Construction Launch 110

Heinz Marketing

MARCH 17, 2023

While Apple may include personalization as well, I have always personally found that Spotify gets much more niche with their recommendations. We feature the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry.

B2B 100

B2B Entertainment Transportation Pipeline 100

Hubspot

MAY 6, 2021

What forces are acting on the market today? You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. This analysis will help you evaluate if expanding into a potential new market is worthwhile for your company.

Non-Profits 87

Non-Profits Government B2C Niche 87

SaaStr

OCTOBER 22, 2020

The second is the more popular route for startups: Artificial Product-Market Fit. Execs and investors make loads of cash, you generate tons of PR overnight, and you eat up market share by literally purchasing users. Actively helping in niche groups on social platforms helped build our first communities, grass-roots style.

Engineering 86

Engineering Growth Niche Start-ups 86

Search Engine Land

AUGUST 11, 2023

Figure 24 Browsers This was surprising to me based on how much Google is covered on this website and how lopsided Google’s market share is (62.85%), but hats off to Schwartz for the even coverage ( Figure 25 ). This is where we see the limitations of LLMs on niche topics. Figure 24 ). Who remembers Overture?

Engineering 98

Engineering Follow-up Start-ups Niche 98

ConversionXL

MARCH 2, 2012

Creating a new category or niche means that, at first, you own it. Market development and associated costs can be high, time horizons long, and you might fail miserably. Once the category is established, your brand will be the dominant one – enjoying high and profitable market share.

Electricity 89

Electricity Niche Price Gaming 89

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. Is anonymity even enough?

Networking 140

Networking Trust A/B testing Conversion 140

Hubspot

MAY 23, 2018

But in the 1990s, competitive vodka brands such as Grey Goose and Ketel One came onto the market with a more premium-priced product. Absolut, like Levi’s, had stuck to its price point and dropped to a midtier status, losing market share to the new entrants.

Gambling 78

Gambling Price Niche Clients 78

Hubspot

FEBRUARY 4, 2013

Differentiate Yourself Within a Super-Niche Market. In order to keep things steady during your slower months, consider focusing on a niche market with whom your products or services could be a huge benefit. What other tips do you have for seasonal marketers? Share your advice in the comments!

Niche 77

Niche Real Estate Start-ups Service 77

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This is known as vertical marketing. So, off we go! These are related concepts yet not the same.

Niche 52

Niche Cross-sell Price Referrals 52

Sales Hacker

DECEMBER 18, 2019

This will likely continue to ramp up as everyone has something to share, and these niche communities are a great place to do it. That usually leads orgs to hand marketing a blank check. So, get ready to be marketed to pretty heavily from vendors looking to scoop up as much market share as they can.

Sales 58

Sales Consult Technology Technology 58

Hubspot

APRIL 21, 2020

Conducting thorough market research becomes necessary in order for you to truly differentiate your app. It's critical you get to know the leading apps in your niche, see where they fall short, and use those insights to make your app even better than the competition's. You probably already have a ton of competition.

Launch 94

Launch UX Networking Cross-sell 94

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

JULY 7, 2011

It's not about mass marketing yourself. Start small, choose a niche, and gain visibility. Once you've established yourself, you can bite off a larger market share. Narrow down your expertise. Don't be just another social media guru or just another personal finance expert.

Networking 55

Networking Niche Finance Follow-up 55

Hubspot

JANUARY 17, 2014

They experienced 42% market share growth in the first year as a result of these commercials. In addition to the impressive stats, Chipotle''s video was able to carve out a very specific niche in the market that is very hard for some of their other competitors to touch. 7) Volkswagen''s Think Small Ads.

Campaign 75

Campaign Entertainment Sports Promote 75

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Are they focusing on the same segments as you, or do they have a different approach? This helps you refine your own audience targeting.

B2B 85

B2B Objectives and Key Results Click Through Rate Strategize 85