Martech

NOVEMBER 18, 2022

Can you outcompete others in your industry by developing and launching innovative products or services before they do and with other competitive advantages? Are your innovations launched on the correct scale? Are they placed within the correct markets? You want to define your target market better.

Assembly Line 108

Assembly Line Launch Real Estate Electricity 108

ConversionXL

JANUARY 18, 2022

Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Defining your brand’s building blocks with product marketing.

Product 110

Product GTM Construction Launch 110

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) What Time Is The State Of The Union?

Engineering 93

Engineering Campaign Launch Represent 93

Lead Fuze

JULY 24, 2023

Note that while it provides an expansive view, accuracy may sometimes take a hit due to reliance on external data which might not fully align with one’s niche segment. This dual-pronged strategy provided valuable insights about potential customers and competitors alike – helping them refine their go-to-market strategy accordingly.

Strategize 52

Strategize Strategic planning Niche Growth 52

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) However, many do not feel prepared to actually drive growth in important areas like market share and gross margin.

Non-Profits 115

Non-Profits E-commerce Strategize Consult 115

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Hubspot

MAY 6, 2021

What forces are acting on the market today? You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. This analysis will help you evaluate if expanding into a potential new market is worthwhile for your company.

Non-Profits 90

Non-Profits Government B2C Niche 90

SaaStr

OCTOBER 22, 2020

The second is the more popular route for startups: Artificial Product-Market Fit. Execs and investors make loads of cash, you generate tons of PR overnight, and you eat up market share by literally purchasing users. Actively helping in niche groups on social platforms helped build our first communities, grass-roots style.

Engineering 87

Engineering Growth Niche Start-ups 87

Search Engine Land

AUGUST 11, 2023

Figure 24 Browsers This was surprising to me based on how much Google is covered on this website and how lopsided Google’s market share is (62.85%), but hats off to Schwartz for the even coverage ( Figure 25 ). This is where we see the limitations of LLMs on niche topics. Figure 24 ). Who remembers Overture?

Engineering 97

Engineering Follow-up Start-ups Niche 97

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. They sometimes even seek them out even before a formal marketing program has been launched. This can only happen if the sales effort is focused on a single niche market. Choosing the beachhead segment. Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. So, off we go!

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand consideration.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

DECEMBER 13, 2022

Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Entering a new market or going global comes with potentially significant rewards and considerable risks. International digital PR.

Territory 99

Territory Networking Campaign Launch 99

Hubspot

JANUARY 17, 2014

They experienced 42% market share growth in the first year as a result of these commercials. Since "The Scarecrow" was launched, it''s gotten nearly 12 million views on YouTube, with 6.5 When you think of the most popular Apple commercial, you may think of Apple''s first commercial that aired during the Super Bowl.

Campaign 76

Campaign Entertainment Sports Promote 76

Hubspot

DECEMBER 17, 2020

The launch was an industry transformer, with established brands expanding their foundation color lineup in response. The marketing for Fenty Beauty Face products zooms in on the wide palette of available colors, and features models and influencers across the shade spectrum. Image source. Product category: Dog beds.

Product 101

Product Retail Campaign Sports 101

Hubspot

OCTOBER 6, 2020

The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. For instance, alcoholic beverage company Molson Coors leverages a flanker brand strategy in its approach to the low-calorie beer market.

Electricity 90

Electricity Healthcare Territory Sports 90

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. So we launched the company in February of 2008.

Closing 67

Closing Customers Niche Sports 67

Search Engine Land

MARCH 20, 2023

Google launches News Initiative subscriptions lab for publishers 2019: The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’ Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No.

CTR 91

CTR Drivers/motivators Territory Finance 91

ConversionXL

JANUARY 18, 2022

For your brand awareness marketing to have an impact, it must meet the right needs in the right place. Tap into niche communities to further understand the questions your audience is asking. Speed the process up by creating “side projects” and getting several experts involved in the creation and launch process.

Campaign 122

Campaign Networking Non-Profits Launch 122

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business.

Objectives and Key Results 142

Objectives and Key Results Campaign Start-ups Engineering 142

ConversionXL

AUGUST 8, 2018

Digital marketing isn’t the only skills gap disrupting the industry—in-house and agency—either. Further Fronts in Marketing Training. Niches like account-based marketing (ABM) have seen rapid growth in recent years as well. Is it market growth? Did anything else happen in the environment around the marketing share?

Closing 106

Closing Teamwork Education Clients 106

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. It’s really just a launching point for the next thing. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner. It is staggering. It’s not a celebration.

Non-Profits 61

Non-Profits Strategize Trust Growth 61

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Launching to a small cohort of users allows you to identify recurring issues or questions.

Technology 96

Technology Technology Launch Transportation 96

Hubspot

JANUARY 10, 2013

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). It was a simple idea, but at the time of its launch in 2006, a groundbreaking one.

Campaign 78

Campaign Entertainment Gambling Launch 78

ConversionXL

JULY 10, 2019

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. food, fashion) with wide appeal.

Technique 125

Technique Promote Presentation Education 125

Hubspot

MAY 10, 2012

You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. Pinterest for B2B Marketers. Okay, maybe LinkedIn was obvious for B2B marketers (though I hope you still got some new ideas to try), but Pinterest

Networking 75

Networking B2B Lead generation Promote 75