Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines.

Objectives and Key Results 114

Objectives and Key Results Retail Engineering Launch 114

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

OCTOBER 14, 2022

Once upon a time, CMOs were just experienced marketing professionals who oversaw the marketing department and liaised with other executives. There was a lot of trial and error and measuring results was more than a little challenging. All that has changed with the advent of digital tools and modern marketing methods.

Non-Profits 118

Non-Profits E-commerce Strategize Consult 118

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Market share.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. The result?

Objectives and Key Results 144

Objectives and Key Results Campaign Start-ups Engineering 144

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. Two key points for now: Because of these incompatibilities, early adopters do not make good references for the early majority. They sometimes even seek them out even before a formal marketing program has been launched. Define the battle.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52