article thumbnail

2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. The attitude for change continued in 2023, especially among large retailers and other organizations that wanted better results from their email platforms.

Retail 131
article thumbnail

3 Awesome E-book Landing Pages That Convert Like Crazy

ClickFunnels

1 “Marketing Secrets Blackbook” by Russel Brunson Our co-founder Russel Brunson had been building online businesses for at least a decade prior to launching ClickFunnels back in 2014. Key Takeaways Sell Your Free Ebook Like It’s a Paid Product You might think that our “Marketing Secrets Blackbook” landing page is overkill.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Start Up a Marketing Agency: Key Strategies

Lead Fuze

We’ll also discuss identifying potential clients within niche markets and implementing inbound marketing techniques to attract them. By doing so, you’ll be able to build credibility and attract potential clients when launching your own business. “Ready to start your own marketing agency?

article thumbnail

How to develop a winning B2B ideal customer profile

Martech

The table below outlines the key differences between an ICP and a buyer persona. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. After a stagnant quarter, he’s considering outsourcing appointment setting, a strategy he’s tried with mixed results. Low-level titles.

B2B 122
article thumbnail

Email outreach for marketers: Measuring and optimizing performance

Martech

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Preparation is vital. Move into verticals.

article thumbnail

How to Start a Video Marketing Agency: Key Steps

Lead Fuze

Launching a video marketing agency can be an exhilarating and lucrative endeavor for those aiming to exploit the burgeoning need for top-notch video material. Identifying Key Demographics of Potential Clients The first step is understanding who exactly you’re trying to reach with your video marketing services.

article thumbnail

How to Start Influencer Marketing Agency: Step-by-Step

Lead Fuze

In this comprehensive guide, we’ll provide you with the expert insights to help you launch and manage your own successful influencer marketing agency. Key factors can help guide this process effectively. “Ready to launch your own influencer marketing agency? Are there any niches left untapped?

Niche 52