ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Choose competitors to test against.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

OCTOBER 7, 2022

To survive, you need a team of strategic partners to help you lay out your battle plan. Similar to Figma capturing Adobe’s market share and landing a $20B exit, there is massive opportunity in markets dominated by old, slow-moving incumbents. This hard truth includes: highlighting the metrics that need improvement.

Construction 85

Construction Growth Niche Meeting 85

ConversionXL

JANUARY 18, 2022

Brand vs product marketing: Friends or foe? Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketing uncovers where to play and how to win. Why buy now?

Product 110

Product GTM Construction Launch 110

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. This approach works well if you’re looking to capture existing market share.

Technology 96

Technology Technology Launch Transportation 96

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 80

GTM Growth Education Strategic planning 80

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 110

Objectives and Key Results Retail Engineering Launch 110

Hubspot

MAY 6, 2021

Here are five important benefits you’ll get from market analysis. Make better long-term strategic decisions. Without taking the time to examine the current market trends, you’ll be flying blind. A market opportunity analysis can provide the insight you need to see into the future. Evaluate product or service demand.

Non-Profits 89

Non-Profits Government B2C Niche 89

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this?

Closing 67

Closing Customers Niche Sports 67

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. We strategize. to keep tabs on performance metrics guiding strategic adjustments ensuring continuous improvement toward becoming best-in-class within e-commerce circles. So how do we get you more than just a few treats?

E-commerce 52

E-commerce Growth Retail Gaming 52

The Lost Book of Sales

JULY 12, 2021

Early adopters | Visionaries The key point is that, in contrast with the technology enthusiast, a visionary focuses on value not from a system’s technology per se but rather from the strategic leap forward such technology can enable. This can only happen if the sales effort is focused on a single niche market.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner.

Non-Profits 63

Non-Profits Strategize Trust Growth 63

Heinz Marketing

AUGUST 28, 2023

Similarly, tools like social media platforms, marketing automation, and data analytics are powerful allies, but they are most effective when harnessed in alignment with a strategic direction, creating the ability to optimize them to their fullest potential. Are they market leaders, challengers, or niche players?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Hubspot

JULY 7, 2011

It's not about mass marketing yourself. Start small, choose a niche, and gain visibility. Once you've established yourself, you can bite off a larger market share. He was strategic about including the search term on his blog. Narrow down your expertise. He developed his blog. His blog name, description, etc.

Networking 55

Networking Niche Finance Follow-up 55

Search Engine Land

APRIL 11, 2024

Performance Max’s job: Data, sales and beyond Before we discuss Performance Max’s mechanics, it’s important to acknowledge the debate over its core strategic value. Unless you are working in a super niche space with only one product/service in one market, odds are you will need to go with one of the other three structures.

Campaign 110

Campaign Represent Networking Conversion 110

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. Google Alerts can also “sniff out new markets or advertising spaces for you,” Faizan continues. You can then strategically place your offerings in the right place at the right time (i.e. But that‘s not all. when you get an alert). “If

Prospecting 68

Prospecting Price Sales Up-sell 68

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. It’s that easy and that complex.

Objectives and Key Results 140

Objectives and Key Results Campaign Start-ups Engineering 140

Hubspot

JULY 24, 2014

In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Today, instead of the paltry 10% of search market share it used to have, navigational search is much more dominant and much more important today. Define your niche.

Technique 76

Technique Niche Price Engineering 76

Hubspot

MARCH 26, 2013

From a more strategic standpoint, that means having all decision-makers in the same room or, at least, connected in a way that allows you to make quick, agile decisions based on the flow of the conversation. For smaller, more niche events, they may not be necessary. Has your team experimented with real-time marketing?

Angle 75

Angle Networking Conversion Niche 75

Hubspot

JANUARY 10, 2013

Steal This: Find the “niche” audience that is super passionate about your product or mission, and explore ways to intrigue, inspire, and deeply entertain them. But in the gas-guzzling, SUV-loving USA, the teeny weeny Mini had only 2% brand awareness and even less market share. So what’s a clever marketer to do?

Campaign 78

Campaign Entertainment Gambling Launch 78